The California Privacy Protection Agency (CPPA) opened a public comment period for proposed Delete Request and Opt-out Platform (DROP) regulations, which will allow California residents to delete their personal information held by CPPA-registered data brokers in a single request. The comment period runs from April 25 to June 10, 2025, with a hybrid public hearing on June 10.
In-house legal teams should review contracts with data brokers to ensure compliance with the forthcoming DROP regulations. Key clauses to examine include data processing agreements, data deletion procedures, opt-out mechanisms, and obligations to respond to consumer deletion requests. Vendor agreements with data brokers should include provisions for timely deletion of personal information upon request and compliance with the Delete Act. Customer-facing privacy policies may need updates to inform consumers about the DROP mechanism.
Entity
California Privacy Protection Agency
Industry
OtherOfficial Press Release
https://privacy.ca.gov/2025/04/cppa-opens-public-comment-period-for-proposed-drop-regulations/
ccpa updates accessible deletion mechanism notice
https://privacy.ca.gov/wp-content/uploads/sites/357/2026/01/ccpa_updates_accessible_deletion_mechanism_notice.pdf
California Attorney General Enforcement Page
https://oag.ca.gov/privacy/privacy-enforcement-actions
"California Privacy Protection Agency (CPPA)"
"April 25, 2025"
"The California Privacy Protection Agency (CPPA) today opened the formal public comment period for the Agency’s proposed Delete Request and Opt-out Platform (DROP) regulations."
"California Consumer Privacy Act"
"Delete Act"
"data brokers"
The California Privacy Protection Agency (CalPrivacy) joined a coalition of 18 Attorneys General and state agencies in opposing the proposed SECURE Data Act, a federal privacy bill that would preempt stronger state privacy laws like the CCPA. The coalition argues the bill would weaken consumer privacy protections, limit enforcement remedies, and undermine California's Delete Request and Opt-out Platform (DROP).
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
The California Privacy Protection Agency Board voted to support two bills (AB 1542 and SB 1106) and took a 'support if amended' position on a third bill (AB 883). These bills aim to strengthen privacy protections by expanding sensitive data protections, improving deletion rights under the Delete Act, and providing expedited deletion for elected officials and judges.
The California Privacy Protection Agency sent a letter to Congress opposing the SECURE Data Act, a federal bill that would preempt state privacy laws like the CCPA and Delete Act. The letter argues the bill would eliminate rights for 40 million Californians, including the DROP platform and opt-out preference signal requirements, and urges Congress to set a floor rather than a ceiling on privacy protections.
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
The California Privacy Protection Agency (CalPrivacy) announced the appointment of Sabrina Boyson Ross as its first Chief Privacy Auditor and the formation of a new Audits Division. The division will conduct regulatory examinations of businesses to determine compliance with the California Consumer Privacy Act, and its findings may lead to enforcement referrals.