Minnesota and New Hampshire joined the Consortium of Privacy Regulators, a bipartisan group of state privacy enforcers. The consortium coordinates enforcement of state privacy laws, which share common features like consumer rights to access, delete, and opt out of data sales. The CPPA also highlighted recent enforcement actions against Tractor Supply Company, Todd Snyder, American Honda, and data broker Background Alert.
The press release describes recent CPPA enforcement actions including fines and practice changes against Tractor Supply Company ($1.35M), Todd Snyder ($345,178), American Honda ($632,500), and a settlement requiring data broker Background Alert to shut down or pay a steep fine.
In-house legal teams should review all vendor agreements with data brokers and data aggregators to ensure compliance with state data broker registration and deletion requirements, particularly under the California Delete Act. Key clauses to examine include data processing provisions, data deletion obligations upon consumer request, and representations regarding compliance with applicable privacy laws. Teams should also audit contracts for provisions that allow data sharing with third parties for targeted advertising, as these may trigger opt-out requirements under multiple state laws. Additionally, any agreements involving the sale or sharing of personal information should include robust indemnification clauses for privacy violations and require vendors to maintain current data broker registrations where applicable.
Entity
California Privacy Protection Agency
Industry
OtherOfficial Press Release
https://privacy.ca.gov/2025/10/minnesota-and-new-hampshire-join-bipartisan-consortium-as-privacy-collaboration-continues-growing-nationwide/
https://privacy.ca.gov/2025/09/nations-largest-rural-lifestyle-retailer-to-pay-1-35m-over-ccpa-violations/
https://privacy.ca.gov/2025/05/cppa-orders-clothing-retailer-todd-snyder-to-pay-six-figure-fine-overhaul-privacy-practices/
https://privacy.ca.gov/2025/03/honda-settles-with-cppa-over-privacy-violations/
https://privacy.ca.gov/2025/02/data-broker-promoting-ability-to-dig-up-scary-amounts-of-information-agrees-to-shut-down/
California Attorney General Enforcement Page
https://oag.ca.gov/privacy/privacy-enforcement-actions
"California Privacy Protection Agency"
"California Consumer Privacy Act"
"Minnesota Consumer Data Privacy Act"
"New Hampshire Data Privacy Act"
"Delete Act"
"data broker"
The California Privacy Protection Agency (CalPrivacy) joined a coalition of 18 Attorneys General and state agencies in opposing the proposed SECURE Data Act, a federal privacy bill that would preempt stronger state privacy laws like the CCPA. The coalition argues the bill would weaken consumer privacy protections, limit enforcement remedies, and undermine California's Delete Request and Opt-out Platform (DROP).
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
The California Privacy Protection Agency Board voted to support two bills (AB 1542 and SB 1106) and took a 'support if amended' position on a third bill (AB 883). These bills aim to strengthen privacy protections by expanding sensitive data protections, improving deletion rights under the Delete Act, and providing expedited deletion for elected officials and judges.
The California Privacy Protection Agency sent a letter to Congress opposing the SECURE Data Act, a federal bill that would preempt state privacy laws like the CCPA and Delete Act. The letter argues the bill would eliminate rights for 40 million Californians, including the DROP platform and opt-out preference signal requirements, and urges Congress to set a floor rather than a ceiling on privacy protections.
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
The California Privacy Protection Agency (CalPrivacy) announced the appointment of Sabrina Boyson Ross as its first Chief Privacy Auditor and the formation of a new Audits Division. The division will conduct regulatory examinations of businesses to determine compliance with the California Consumer Privacy Act, and its findings may lead to enforcement referrals.