The California Privacy Protection Agency (CPPA) announced its new public-facing name, CalPrivacy, and launched eight privacy tips to help Californians protect their personal data. The agency also announced the upcoming Delete Request and Opt-Out Platform (DROP) for consumers to delete data from data brokers in a single step, launching in January 2026.
In-house legal teams should review vendor agreements with data brokers and third-party data processors to ensure compliance with California's opt-out and deletion requirements. Key clauses to examine include data processing agreements for opt-out preference signal handling, data deletion mechanisms for consumer requests, and breach notification provisions. Additionally, contracts with advertising and analytics vendors should be updated to address website and mobile tracking limitations, and data broker agreements should include provisions for the upcoming DROP system.
Entity
California Privacy Protection Agency
Industry
OtherOfficial Press Release
https://privacy.ca.gov/2025/11/calprivacy-launches-privacy-tips-to-help-californians-protect-their-personal-data/
https://privacy.ca.gov/tips/
https://privacy.ca.gov/tips/enable-oops/
https://privacy.ca.gov/tips/submit-a-privacy-request/
https://privacy.ca.gov/tips/limit-website-tracking/
https://privacy.ca.gov/tips/limit-mobile-device-tracking/
https://privacy.ca.gov/tips/secure-your-account/
https://privacy.ca.gov/tips/monitor-breaches/
https://privacy.ca.gov/tips/submit-complaint/
https://privacy.ca.gov/california-privacy-rights/additional-protections/
Privacy Brochure LOCKED
https://privacy.ca.gov/wp-content/uploads/sites/357/2024/10/Privacy-Brochure-LOCKED.pdf
Privacy Tips for Older Californians
https://privacy.ca.gov/wp-content/uploads/sites/357/2025/08/Privacy-Tips-for-Older-Californians.pdf
https://privacy.ca.gov/drop/
California Attorney General Enforcement Page
https://oag.ca.gov/privacy/privacy-enforcement-actions
"California Privacy Protection Agency"
"CalPrivacy Launches Privacy Tips to Help Californians Protect Their Personal Data"
"the agency has transitioned from using "CPPA" to the more consumer-friendly public name of CalPrivacy"
"CalPrivacy will launch the Delete Request and Opt-Out Platform (DROP), a first-of-its-kind system that will allow Californians to delete their information from data brokers in a single step"
"California Consumer Privacy Act"
The California Privacy Protection Agency (CalPrivacy) joined a coalition of 18 Attorneys General and state agencies in opposing the proposed SECURE Data Act, a federal privacy bill that would preempt stronger state privacy laws like the CCPA. The coalition argues the bill would weaken consumer privacy protections, limit enforcement remedies, and undermine California's Delete Request and Opt-out Platform (DROP).
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
The California Privacy Protection Agency Board voted to support two bills (AB 1542 and SB 1106) and took a 'support if amended' position on a third bill (AB 883). These bills aim to strengthen privacy protections by expanding sensitive data protections, improving deletion rights under the Delete Act, and providing expedited deletion for elected officials and judges.
The California Privacy Protection Agency sent a letter to Congress opposing the SECURE Data Act, a federal bill that would preempt state privacy laws like the CCPA and Delete Act. The letter argues the bill would eliminate rights for 40 million Californians, including the DROP platform and opt-out preference signal requirements, and urges Congress to set a floor rather than a ceiling on privacy protections.
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
The California Privacy Protection Agency (CalPrivacy) announced the appointment of Sabrina Boyson Ross as its first Chief Privacy Auditor and the formation of a new Audits Division. The division will conduct regulatory examinations of businesses to determine compliance with the California Consumer Privacy Act, and its findings may lead to enforcement referrals.