The California Privacy Protection Agency announced approval of regulations implementing the Delete Act, which will allow consumers to submit a single delete request to multiple data brokers via a new state-hosted platform (DROP). Data brokers must retrieve and process these requests every 45 days starting August 2026, deleting all associated personal data unless a legal exemption applies.
Data brokers must access the DROP platform at least every 45 days, retrieve consumer deletion requests, delete all matching personal data (including inferences), and report the status of each request within 45 days. Brokers must maintain a list of all deletion requests to ensure ongoing compliance.
In-house legal teams should review vendor agreements with data brokers and any third parties that collect, use, or sell consumer personal information. Key clauses to examine include: data processing provisions that define deletion obligations and timelines; data retention policies to ensure alignment with the 45-day retrieval and deletion cycle; representations and warranties regarding compliance with the Delete Act and CCPA; and audit rights to verify deletion practices. Additionally, customer-facing agreements (e.g., privacy policies, terms of service) should be updated to inform consumers about the new DROP platform and how to exercise their deletion rights. Employee agreements may also need review if the company acts as a data broker for employee data.
Entity
California Privacy Protection Agency
Industry
Data Broker"California Privacy Protection Agency"
"November 13, 2025"
"Delete Act"
"California Consumer Privacy Act"
"data brokers must access the DROP at least every 45 days to retrieve and process consumer deletion requests"
"the data broker must delete all associated personal data—including inferences—unless a legal exemption applies"
The California Privacy Protection Agency (CalPrivacy) joined a coalition of 18 Attorneys General and state agencies in opposing the proposed SECURE Data Act, a federal privacy bill that would preempt stronger state privacy laws like the CCPA. The coalition argues the bill would weaken consumer privacy protections, limit enforcement remedies, and undermine California's Delete Request and Opt-out Platform (DROP).
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
The California Privacy Protection Agency Board voted to support two bills (AB 1542 and SB 1106) and took a 'support if amended' position on a third bill (AB 883). These bills aim to strengthen privacy protections by expanding sensitive data protections, improving deletion rights under the Delete Act, and providing expedited deletion for elected officials and judges.
The California Privacy Protection Agency sent a letter to Congress opposing the SECURE Data Act, a federal bill that would preempt state privacy laws like the CCPA and Delete Act. The letter argues the bill would eliminate rights for 40 million Californians, including the DROP platform and opt-out preference signal requirements, and urges Congress to set a floor rather than a ceiling on privacy protections.
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
The California Privacy Protection Agency (CalPrivacy) announced the appointment of Sabrina Boyson Ross as its first Chief Privacy Auditor and the formation of a new Audits Division. The division will conduct regulatory examinations of businesses to determine compliance with the California Consumer Privacy Act, and its findings may lead to enforcement referrals.