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CalPrivacy Launches Delete Request and Opt-out Platform (DROP) for Data Privacy Week

California Privacy Protection Agency (CalPrivacy)January 26, 2026California Attorney General

Consumers Affected

176,000

Summary

The California Privacy Protection Agency (CalPrivacy) announced the launch of the Delete Request and Opt-out Platform (DROP) during Data Privacy Week. DROP allows Californians to submit a single request to delete their personal information from over 500 registered data brokers, as required by the Delete Act. The platform is free and has already seen over 176,000 sign-ups since January 1, 2026.

Remedy

CalPrivacy launched DROP, a free tool enabling Californians to request deletion of their personal information from all registered data brokers in a single request. Data brokers must begin processing requests by August 1, 2026, and delete data every 45 days thereafter.

Data Deletion

Contract Impact

In-house legal teams should review vendor agreements with data brokers to ensure they include provisions for processing consumer deletion requests as required by the Delete Act. Key clauses to examine include data processing agreements, data retention policies, and mechanisms for responding to deletion requests via platforms like DROP. Additionally, contracts should specify obligations for data brokers to delete personal information every 45 days upon request and maintain compliance with CCPA and Delete Act requirements.

Contract Search Terms

data broker registrationdeletion request mechanismopt-out platformconsumer deletion rightsdata broker complianceDelete Act requirementspersonal information deletionaccessible deletion mechanism

Laws Cited

Violation Types

Entity Details

Entity

California Privacy Protection Agency (CalPrivacy)

Industry

Other

Official Sources

Source Evidence

Entity Name
"California Privacy Protection Agency (CalPrivacy)"
Fine Amount
"null"
Laws Cited
"California Consumer Privacy Act, Delete Act, and Opt Me Out Act"
Violation Types
"data brokers"
Consumers Affected
"more than 176,000 Californians have already signed up"

Related Enforcement Actions

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California Privacy Protection Agency (CalPrivacy)

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The California Privacy Protection Agency announced that the California State Legislature approved the Expanding Privacy Rights Act (SB 923), which expands the CCPA's right to delete to cover all non-exempt personal information a business holds about a consumer, including data originally collected from third parties. The bill also requires online-only businesses with a direct relationship to consumers to provide online methods, such as webforms, for submitting access, deletion, and correction requests, and expressly permits businesses to retain suppression lists so deleted information stays deleted. The bill, authored by Senator Becker and sponsored by CalPrivacy, now goes to the Governor for consideration.

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