Consumers Affected
176,000
The California Privacy Protection Agency (CalPrivacy) announced the launch of the Delete Request and Opt-out Platform (DROP) during Data Privacy Week. DROP allows Californians to submit a single request to delete their personal information from over 500 registered data brokers, as required by the Delete Act. The platform is free and has already seen over 176,000 sign-ups since January 1, 2026.
CalPrivacy launched DROP, a free tool enabling Californians to request deletion of their personal information from all registered data brokers in a single request. Data brokers must begin processing requests by August 1, 2026, and delete data every 45 days thereafter.
In-house legal teams should review vendor agreements with data brokers to ensure they include provisions for processing consumer deletion requests as required by the Delete Act. Key clauses to examine include data processing agreements, data retention policies, and mechanisms for responding to deletion requests via platforms like DROP. Additionally, contracts should specify obligations for data brokers to delete personal information every 45 days upon request and maintain compliance with CCPA and Delete Act requirements.
Entity
California Privacy Protection Agency (CalPrivacy)
Industry
Other"California Privacy Protection Agency (CalPrivacy)"
"null"
"California Consumer Privacy Act, Delete Act, and Opt Me Out Act"
"data brokers"
"more than 176,000 Californians have already signed up"
CalPrivacy sponsored AB 2021, the Whistleblower Protection and Privacy Act, introduced by Assemblymember Pilar Schiavo. The bill establishes whistleblower protections under the CCPA, including an award program and anti-retaliation provisions, to encourage insiders to report privacy violations.
A coalition of 12 state attorneys general, led by Colorado AG Phil Weiser, obtained a temporary restraining order from a federal court in California to halt the proposed $110 billion merger of Warner Bros. Discovery, Inc. by Paramount Skydance Corporation. The lawsuit alleges the merger violates Section 7 of the Clayton Act by substantially lessening competition in film distribution, anticipated blockbuster film distribution, and licensing cable TV channels.
The California Privacy Protection Agency (CalPrivacy) joined a coalition of 18 Attorneys General and state agencies in opposing the proposed SECURE Data Act, a federal privacy bill that would preempt stronger state privacy laws like the CCPA. The coalition argues the bill would weaken consumer privacy protections, limit enforcement remedies, and undermine California's Delete Request and Opt-out Platform (DROP).
$12.8M
California Attorney General Rob Bonta, along with multiple district attorneys and the California Privacy Protection Agency, announced a $12.75 million settlement with General Motors for illegally selling hundreds of thousands of Californians' location and driving data to data brokers Verisk and LexisNexis without notice or consent. The settlement includes the largest CCPA penalty to date, a five-year ban on selling driving data to consumer reporting agencies, and requirements to delete retained data and implement a robust privacy program.
The California Privacy Protection Agency Board voted to support two bills (AB 1542 and SB 1106) and took a 'support if amended' position on a third bill (AB 883). These bills aim to strengthen privacy protections by expanding sensitive data protections, improving deletion rights under the Delete Act, and providing expedited deletion for elected officials and judges.
The California Privacy Protection Agency sent a letter to Congress opposing the SECURE Data Act, a federal bill that would preempt state privacy laws like the CCPA and Delete Act. The letter argues the bill would eliminate rights for 40 million Californians, including the DROP platform and opt-out preference signal requirements, and urges Congress to set a floor rather than a ceiling on privacy protections.