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CT AG Settles with EnergyBillCruncher for $20K Over Misleading Solar Ads

EnergyBillCruncher.comOctober 17, 2024Connecticut Attorney General

Penalty Amount

$20,000

Consumers Affected

1,456

Summary

Connecticut Attorney General William Tong announced a $20,000 settlement with EnergyBillCruncher.com for misleading solar marketing tactics, including false claims about government coverage, misuse of the state seal, and false urgency in social media ads. The company must cease these practices and notify its solar installer partners.

Remedy

EnergyBillCruncher must pay $20,000, immediately stop all misleading marketing (including false deadlines and state seal misuse), and inform each solar company it contracts with about the settlement terms.

Monetary PenaltyInjunctionCorrective Notice

Contract Impact

In-house legal teams should review all vendor and referral agreements with lead generation or marketing services like EnergyBillCruncher. Specifically scrutinize clauses governing marketing representations, data/lead sharing, intellectual property/trademark usage (especially state seals), and termination provisions. Required changes include adding explicit prohibitions against false government endorsement claims, misuse of official seals, and fabricated urgency deadlines; mandating compliance with state consumer protection laws; and incorporating audit rights and partner notification obligations to ensure downstream compliance with installer partners.

Contract Search Terms

referral agreementmarketing representationslead sharing agreementdata sharing provisionsgovernment endorsement prohibitionintellectual property licensetrademark usage clausesales practices representationpartner notification requirementindemnification clause

Violation Types

Entity Details

Entity

EnergyBillCruncher.com

Also known as: EnergyBillCruncher

Industry

Advertising

Official Sources

Related Enforcement Actions

CT

EnergyBillCruncher.com

Connecticut Attorney General William Tong announced an investigation into EnergyBillCruncher for making false claims that the government would cover solar installation costs, misusing the state seal, and creating false urgency. The investigation seeks information on the company's ownership, consumer interactions, and partnerships. This is part of broader actions against deceptive solar sales tactics.

CT

U.S. Food and Drug Administration (FDA)

On May 11, 2026, Connecticut Attorney General William Tong led a bipartisan coalition of 21 attorneys general in submitting a comment letter to the U.S. Food and Drug Administration (FDA) urging the agency to abandon draft guidance that would ease approvals for flavored e-cigarette products. The coalition argues the guidance ignores evidence that flavored e-cigarettes disproportionately drive youth addiction and that FDA has failed to enforce existing authorization requirements for e-cigarette products. The letter references past tobacco and e-cigarette enforcement actions, including the 1998 tobacco master settlement agreement and the 2022 $438.5 million settlement with JUUL Labs.

CT

Bad actor platforms

Connecticut’s legislature passed House Bill 5312, creating new civil enforcement mechanisms for deepfake digital sexual assault, including unauthorized dissemination of synthetically created intimate images and AI-generated child pornography. The bill establishes a private right of action for victims and empowers the Connecticut Attorney General to pursue civil injunctions and penalties against abusers and platforms hosting illegal content. This builds on prior Connecticut laws criminalizing unauthorized intimate image dissemination.

CT

None

Connecticut Attorney General William Tong praised final passage of House Bill 5312, which creates new civil enforcement mechanisms for deepfake digital sexual assault. The legislation allows the AG to pursue civil injunctions and penalties against platforms that disseminate illegal synthetic intimate images, including AI-generated child pornography, and establishes a private right of action for victims. The bill builds on prior Connecticut laws criminalizing unauthorized dissemination of intimate images.

CT

Made-in-China

$300K

Connecticut Attorney General William Tong announced a settlement with international trade platform Made-in-China to cease all U.S. sales of unlawful 'research grade' GLP-1 weight loss drugs following an investigation into direct sales to consumers without prescriptions or medical oversight. The settlement prohibits the platform from hosting GLP-1 sales to U.S. customers, requires a monitoring system to remove non-compliant listings, and imposes a $300,000 penalty suspended after an initial $30,000 payment. Additional settlements were announced with Radiance Medspa and Advanced Medical Weight Loss over compounded non-FDA approved GLP-1 drugs.

CT

social media companies

Connecticut Attorney General William Tong issued a statement on May 1, 2026, announcing the final passage of bipartisan legislation targeting youth social media addiction and artificial intelligence harms. The legislation imposes new obligations on social media companies regarding minor account settings, parental consent, and reporting, as well as requirements for AI chatbot operators and employers using automated decision tools. The statement also references ongoing enforcement actions against Meta and TikTok for allegedly designing addictive platform features for youth.