Minnesota Attorney General Keith Ellison filed a consumer-protection lawsuit alleging that L’Oréal and its subsidiaries marketed chemical hair relaxers as safe while concealing cancer risks, particularly from Black women and girls. The state seeks civil penalties, consumer restitution, and an injunction requiring adequate health-risk warnings; these are requested remedies, not an outcome reported in the release.
The complaint seeks civil penalties, consumer restitution, and an injunction prohibiting continued sales without adequate warnings about the products’ health risks. The press release does not report that these remedies have been ordered.
Review supplier and manufacturing agreements for warranties covering product composition, safety testing, and disclosure of known or emerging health risks, as well as prompt notice of relevant studies or safety concerns. Check distributor, retailer, and marketing agreements for responsibility to provide adequate warnings, substantiation and approval requirements for safety or health claims, and procedures to correct or withdraw misleading promotional materials. Confirm that indemnity, insurance, audit, and cooperation clauses address consumer-protection claims and regulatory investigations; this release concerns alleged product-marketing deception, not privacy-data practices.
Entity
L’Oréal and its subsidiaries
Industry
OtherOfficial Press Release
https://www.ag.state.mn.us/Office/Communications/2026/10/23_Toxic-Hair-Relaxer.asp
Toxic Hair Relaxer Complaint
https://www.ag.state.mn.us/Office/Communications/2026/docs/Toxic-Hair-Relaxer_Complaint.pdf
Minnesota Attorney General Enforcement Page
https://www.ag.state.mn.us/consumer/
"consumer protection lawsuit against L’Oréal and its subsidiaries"
"alleging the companies deceptively marketed chemical hair relaxer products to Black women and children while concealing significant cancer risks associated with their use"
"Prevention of Consumer Fraud Act, Uniform Deceptive Trade Practices Act, and False Statement in Advertising Act"
"He seeks civil penalties, consumer restitution, and other relief, and an injunction prohibiting continued sales without adequate warnings about the products' health risks."
"October 23, 2026"
Minnesota Attorney General Keith Ellison joined a coalition of 22 attorneys general in filing an amicus brief opposing the federal government’s lawsuit concerning California’s voter rolls. The press release describes election litigation and does not announce a privacy enforcement action, penalty, or remedy.
Minnesota Attorney General Keith Ellison released an election incident reporting form and updated guidance concerning intimidation, deceptive election information, and deepfakes. The release invites reports and says the Office may investigate matters that may violate Minnesota law; it does not announce a settlement, penalty, or other enforcement remedy.
Minnesota Attorney General Keith Ellison issued a consumer alert explaining how veterans, their families, and others who believe Trajector Holdings owes them money can file claims in the company’s Chapter 11 bankruptcy. The release announces no privacy violation, enforcement penalty, or remedy against the company.
Minnesota and 39 other attorneys general filed a notice in Character Technologies, Inc.’s bankruptcy proceedings raising concerns about the company’s safety and privacy practices and the sensitive information it holds, including children’s private chatbot conversations. The states seek protections for consumers in any sale or transfer of the business or assets; the filing does not impose a penalty or establish a final remedy.
The Minnesota Attorney General filed an Assurance of Discontinuance requiring Auto Tech Donations, Inc. to dissolve after finding that its solicitations and governance did not comply with state requirements. Its president was banned from forming or serving as an officer or director of nonprofits and must provide restitution to donors whose vehicles he resold for personal benefit.
Minnesota Attorney General Keith Ellison and a coalition of 26 states, counties, and cities filed a lawsuit challenging NHTSA’s rule weakening fuel-economy standards for new cars and light trucks. The coalition alleges the rule violates the Administrative Procedure Act and the Energy Policy and Conservation Act; the press release describes a lawsuit filing, not a monetary penalty or final judgment.