Penalty Amount
$500,000
Consumers Affected
80,000
New York Attorney General Letitia James settled with auto insurance company Noblr for $500,000 over a data breach that exposed personal information of approximately 80,000 New York residents. The breach, discovered in January 2021, was caused by Noblr’s failure to implement reasonable data security safeguards, including exposing plaintext driver’s license numbers and failing to monitor site traffic for malicious activity. In addition to the monetary penalty, Noblr must enhance its data security program, implement monitoring systems, and maintain a data inventory of private information.
Noblr must pay a $500,000 monetary penalty to New York State. Additionally, Noblr is required to enhance its web application defenses, maintain a comprehensive information security program designed to protect the security, confidentiality, and integrity of private information, develop and maintain a data inventory of private information with reasonable safeguards, implement reasonable authentication procedures for access to private information, and maintain a logging and monitoring system to alert on suspicious activity within their systems.
In-house legal teams should review all vendor agreements with insurance providers, auto-related service companies, and any entities that collect driver’s license numbers or other sensitive personal information to ensure they include explicit requirements for reasonable data security safeguards, including prohibitions on storing sensitive data in plaintext, mandatory system traffic monitoring, reasonable authentication for data access, and maintenance of a data inventory of private information. Contracts should also require vendors to implement logging and monitoring systems to detect suspicious activity, specify breach notification timelines and penalties for inadequate security, and prohibit collection of personal information from residents of states where the vendor does not offer products or services, as Noblr collected New York residents’ data despite not operating in the state.
Entity
Noblr
Industry
InsuranceOfficial Press Release
https://ag.ny.gov/press-release/2024/attorney-general-james-secures-500000-auto-insurance-company-over-data-breach
noblr aod 2024
https://ag.ny.gov/sites/default/files/settlements-agreements/noblr-aod-2024.pdf
New York Attorney General Enforcement Page
https://ag.ny.gov/press-releases
"Noblr"
"December 19, 2024"
"New York Attorney General Letitia James"
"paying $500,000 in penalties"
"more than 80,000 New Yorkers"
"failed to adopt reasonable safeguards to protect private information"
New York Attorney General Letitia James issued a consumer alert on May 18, 2026, warning residents of potential price gouging by transportation service providers during the Long Island Rail Road strike. The alert reminds businesses that New York’s price gouging laws prohibit unconscionable price increases on essential services like transportation during market disruptions. No specific privacy violations or enforcement actions against individual entities were announced in the alert.
New York Attorney General Letitia James issued a consumer alert on May 18, 2026, warning businesses against engaging in price gouging on transportation services during the Long Island Rail Road strike. The alert reminds businesses that New York’s price gouging laws prohibit unconscionable price increases on essential goods and services during market disruptions, with potential penalties of up to $25,000 per violation. No specific enforcement action against a particular entity was announced, only a general warning for businesses and a call for consumers to report suspected price gouging.
This press release announces New York Attorney General Letitia James leading a coalition of 21 state attorneys general, the District of Columbia, and Pennsylvania’s Governor in filing an amicus brief with the U.S. Supreme Court to stay a Fifth Circuit ruling that would reinstate in-person dispensing requirements for mifepristone, a medication used for abortion. The coalition argues the ruling is scientifically unsupported, would restrict telehealth access to reproductive care, and undermines state sovereignty over abortion policy post-Dobbs. This is not a privacy-related enforcement action, as the content addresses reproductive health policy rather than data privacy violations.
$5.0M
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$7.4B
New York Attorney General Letitia James announced the shutdown of opioid manufacturer Purdue Pharma as part of a $7.4 billion settlement with a bipartisan coalition of 54 other state attorneys general. The Sackler family, former owners of Purdue, are permanently barred from selling opioids in the U.S. and have no involvement in Knoa Pharma, the new public benefit corporation replacing Purdue. Purdue was sentenced on criminal charges related to its role in the opioid crisis on April 28, 2026, with the new entity operating under strict oversight and excess revenue funding opioid abatement efforts.
New York Attorney General Letitia James led a bipartisan coalition of 24 state attorneys general, Puerto Rico, and New York City in sending letters to nine major credit card companies and payment processors urging them to block transactions facilitating illegal vaping product sales. The coalition cites federal and state laws prohibiting unauthorized e-cigarette sales, particularly to youth, and requests collaboration to prevent payment networks from processing such transactions. No enforcement penalties or actions were imposed as part of this initiative.