Penalty Amount
$500,000
Consumers Affected
80,000
New York Attorney General Letitia James settled with auto insurance company Noblr for $500,000 over a data breach that exposed personal information of approximately 80,000 New York residents. The breach, discovered in January 2021, was caused by Noblr’s failure to implement reasonable data security safeguards, including exposing plaintext driver’s license numbers and failing to monitor site traffic for malicious activity. In addition to the monetary penalty, Noblr must enhance its data security program, implement monitoring systems, and maintain a data inventory of private information.
Noblr must pay a $500,000 monetary penalty to New York State. Additionally, Noblr is required to enhance its web application defenses, maintain a comprehensive information security program designed to protect the security, confidentiality, and integrity of private information, develop and maintain a data inventory of private information with reasonable safeguards, implement reasonable authentication procedures for access to private information, and maintain a logging and monitoring system to alert on suspicious activity within their systems.
In-house legal teams should review all vendor agreements with insurance providers, auto-related service companies, and any entities that collect driver’s license numbers or other sensitive personal information to ensure they include explicit requirements for reasonable data security safeguards, including prohibitions on storing sensitive data in plaintext, mandatory system traffic monitoring, reasonable authentication for data access, and maintenance of a data inventory of private information. Contracts should also require vendors to implement logging and monitoring systems to detect suspicious activity, specify breach notification timelines and penalties for inadequate security, and prohibit collection of personal information from residents of states where the vendor does not offer products or services, as Noblr collected New York residents’ data despite not operating in the state.
Entity
Noblr
Industry
InsuranceOfficial Press Release
https://ag.ny.gov/press-release/2024/attorney-general-james-secures-500000-auto-insurance-company-over-data-breach
noblr aod 2024
https://ag.ny.gov/sites/default/files/settlements-agreements/noblr-aod-2024.pdf
New York Attorney General Enforcement Page
https://ag.ny.gov/press-releases
"Noblr"
"December 19, 2024"
"New York Attorney General Letitia James"
"paying $500,000 in penalties"
"more than 80,000 New Yorkers"
"failed to adopt reasonable safeguards to protect private information"
$8.0M
New York Attorney General Letitia James secured an $8 million settlement from VGW Holdings Pty. Ltd. and its affiliates for unlawfully operating online sweepstakes casinos — Chumba Casino, Global Poker, and Luckyland Slots — that allowed New Yorkers to play casino games with virtual coins exchangeable for cash or prizes. The OAG's June 2025 cease and desist letter stopped the company from offering virtual coin gambling in New York, and Governor Hochul signed a formal ban on sweepstakes casinos into law in December 2025. Under the settlement, VGW will pay $8 million in disgorgement, penalties, and costs; note this is an illegal-gambling enforcement action rather than a privacy matter, so no privacy violation taxonomy categories apply.
$824K
New York Attorney General Letitia James secured a settlement with 425 Marcy, LLC and its principal Ezra Unger over the unlawful pre-sale of condominium units at 427 Marcy Avenue in Williamsburg before the required Martin Act offering plan was accepted for filing, and the misuse of $6.715 million in buyer down payments that were never placed in escrow. Unger agreed to repay residential buyers their down payments with interest or provide purchase credits, pay up to $824,000 in penalties, and is barred from selling securities in New York for six years. Note: this is a real estate offering-plan/escrow enforcement action rather than a data privacy matter; 'notice_failure' is the closest available taxonomy mapping (selling without the required offering plan disclosures).
New York Attorney General Letitia James issued a consumer alert (not an enforcement action) warning New Yorkers about scammers exploiting confusion from recent federal changes to student loan repayment programs, including the elimination of the SAVE plan and phase-out of income-driven repayment plans. The alert describes common scam tactics — upfront fees, false guarantees of loan forgiveness, manufactured urgency, demands for powers of attorney, and requests for federal student aid (FSA) credentials — and urges consumers to report scams to the OAG. No company was named, no violation was alleged against a specific entity, and no penalty was imposed.
New York Attorney General Letitia James issued a consumer alert warning borrowers about scammers exploiting recent federal changes to student loan repayment programs, including the elimination of the SAVE plan and phase-out of income-based plans. The alert provides tips for borrowers, including refusing upfront fees, never granting powers of attorney to unknown parties, and never sharing Federal Student Aid login credentials. No specific company was named and no penalties or remedies were imposed; this is an advisory alert, not an enforcement action.
New York Attorney General Letitia James, joined by 21 other states and the FTC, sued Amazon for secretly overcharging its advertising customers more than $20 billion by submitting fake second-place bids to inflate ad auction prices since 2018. More than 1.2 million advertisers, including hundreds of thousands of small businesses, were allegedly overcharged. The coalition seeks a court order stopping the scheme plus penalties, restitution, and damages.
$17.1B
Attorney General James and a bipartisan coalition of 50 other attorneys general secured a landmark settlement with Meta Platforms, Inc. (Meta) worth up to $17.1 billion to address the company's harmful and addictive features targeting minors on Facebook and Instagram. The settlement requires Meta to implement significant changes, including age verification, time limits for minors, restrictions on notifications, and options to opt out of algorithmic feeds, along with monetary payments to states for mental health and education programs.