Court Rules
All enforcement actions
InvestigationLow Risk

Texas AG Investigates Avocado Oil Products for Deceptive Marketing and Potential Use of Undisclosed Seed Oils

Primal Kitchen, Siete Foods, Chosen FoodsAugust 20, 2026Texas Attorney General

Summary

Texas Attorney General Ken Paxton launched an industry-wide investigation into companies marketing avocado oil products that may contain undisclosed seed oils. Civil Investigative Demands were issued to Primal Kitchen, Siete Foods, and Chosen Foods, with more companies expected to be investigated for potential violations of the Texas Deceptive Trade Practices Act.

Remedy

Investigation ongoing; no remedies imposed yet.

Contract Impact

In-house legal teams should review supplier and co-packing agreements to ensure they contain robust representations and warranties regarding compliance with all applicable labeling laws, including accurate ingredient disclosure. They should also verify that indemnification clauses cover third-party claims related to mislabeling or false advertising, and that quality control and audit rights provisions allow for independent testing of ingredients. Additionally, contracts should address compliance with state consumer protection laws like the Texas DTPA and include provisions for prompt notification and remediation in the event of a labeling dispute.

Contract Search Terms

ingredient disclosurelabeling compliancequality controlsupply chainindemnificationrepresentation and warrantycompliance with lawsfood safetyadvertising claims

Laws Cited

Texas Deceptive Trade Practices Act

Violation Types

Entity Details

Entity

Primal Kitchen, Siete Foods, Chosen Foods

Industry

Other

Official Sources

Source Evidence

Entity Name
"Primal Kitchen, Siete Foods, Chosen Foods"
Violation Types
"products may contain undisclosed seed oils or other ingredients that are not identified on their ingredient labels"
Laws Cited
"Texas Deceptive Trade Practices Act"
Event Type
"launched an industry-wide investigation"

Related Enforcement Actions

TX

Tris Pharmaceuticals

$7.5M

Texas Attorney General Ken Paxton announced a $7.5 million settlement with Tris Pharmaceuticals over alleged misrepresentations about the efficacy of Dyanavel XR, an ADHD drug marketed for children. The release says the company overstated the drug’s efficacy and directed sales representatives to make misleading claims to doctors, including Medicaid providers.

TX

Plum Organics

Texas Attorney General Ken Paxton announced an agreement with Plum Organics requiring stronger testing and limits for heavy metals in covered baby food products, along with publicly accessible testing results. The release does not state a monetary penalty; the agreement follows an ongoing investigation into baby food manufacturers.

TX

Health Care Service Corporation (including Blue Cross and Blue Shield of Texas)

Texas Attorney General Ken Paxton opened an investigation into Blue Cross and Blue Shield of Texas, its parent Health Care Service Corporation, and related entities over alleged denials or delays of urgent and medically necessary care and potentially burdensome prior authorization requirements. The investigation is ongoing; the Attorney General issued a Civil Investigative Demand to obtain information and assess potential violations of Texas law.

TX

N/A (consumer alert; no enforcement target)

Texas Attorney General Ken Paxton issued a consumer alert warning Texas businesses and nonprofits about a surge of demand letters alleging California Invasion of Privacy Act (CIPA) violations based on common website technologies such as cookies, pixels, and analytics tools. The AG cautions that some letters may exaggerate or misrepresent violations and may be fraudulent, noting serial CIPA plaintiff Vivek Shah has been declared a vexatious litigant. Recipients are advised not to pay or respond directly, to consult privacy counsel, and to report suspected fraud to the Consumer Protection Division.

TX

TikTok

A Texas state district court (Judge Cory Liu) has found TikTok liable for lying to parents about the safety of its platform and for exposing children to inappropriate and explicit content, making Texas the first state in the nation to hold TikTok liable on these claims. The court found that although TikTok claimed it would remove graphic videos depicting drugs, nudity, alcohol, injuries, and profanity, such videos remained accessible to minors, even under 'Restricted Mode.' No penalty has been imposed yet; Attorney General Paxton will proceed to trial, expected next month, where relief and penalties will be determined.

TX

TriWest Healthcare Alliance Corp.

Texas Attorney General Ken Paxton opened an investigation into TriWest Healthcare Alliance Corp., the U.S. government contractor that administers the VA Community Care Network and the Defense Health Agency's TRICARE West Region, over reports that it wrongfully denied health care claims by falsely treating insureds as having other health insurance (OHI). The OAG has issued Civil Investigative Demands (CIDs) and plans to interview consumers and employees to determine whether TriWest violated the Texas Deceptive Trade Practices Act. No findings or penalties have been imposed yet.