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CA AG Settles with Disney for $2.75M Over CCPA Opt-Out Failures

The Walt Disney CompanyFebruary 11, 2026California Attorney General

Penalty Amount

$2,750,000

Summary

California Attorney General Rob Bonta announced a $2.75 million settlement with The Walt Disney Company, the largest CCPA settlement in state history, resolving allegations that Disney violated the CCPA by failing to fully honor consumers’ opt-out requests for the sale or sharing of their personal data across all devices and streaming services linked to their accounts. Disney’s opt-out methods, including in-app toggles, webforms, and Global Privacy Control implementation, had gaps that allowed continued data sale or sharing even after consumers opted out. Under the settlement, Disney must pay the civil penalty and implement comprehensive opt-out methods that fully cease all sale or sharing of consumer data upon request.

Remedy

Disney must pay $2.75 million in civil penalties. The company is also required to implement opt-out methods that fully stop the sale or sharing of consumers’ personal information across all devices and streaming services associated with their accounts, ensuring opt-out requests are applied universally rather than limited to specific devices, services, or third-party ad platforms. The settlement is formalized via a final judgment and permanent injunction.

Monetary PenaltyInjunctionCompliance Program

Contract Impact

In-house legal teams should review privacy and data processing clauses in vendor agreements with third-party ad-tech providers, as well as customer-facing terms of service and privacy policies for streaming services, to ensure opt-out mechanisms for data sale and sharing are comprehensive and account-wide. Specifically, teams must verify that contracts with ad-tech vendors require full cessation of data sharing upon consumer opt-out requests, including those submitted via Global Privacy Control signals, and that opt-out toggles apply to all devices, services, and platforms linked to a consumer’s account rather than only the specific device or service where the request was made. Additionally, webform opt-out processes should not be limited to internal advertising platforms, and contracts should mandate that all opt-out methods (toggles, webforms, GPC) are harmonized to apply universally across a consumer’s entire account footprint.

Contract Search Terms

Global Privacy Controlopt-out mechanismcross-device opt-outdata sale/sharing opt-outthird-party ad tech data sharingCCPA opt-out complianceopt-out toggle scopedata processing agreement

Laws Cited

CCPACalifornia Consumer Privacy Act

Violation Types

Entity Details

Entity

The Walt Disney Company

Also known as: Disney

Industry

Media & Entertainment

Official Sources

Source Evidence

Entity Name
"the Walt Disney Company (Disney)"
Fine Amount
"$2.75 million in civil penalties"
Laws Cited
"California Consumer Privacy Act (CCPA)"
Violation Types
"failing to fully effectuate consumers’ requests to opt-out of the sale or sharing of their data across all devices and streaming services associated with consumers' Disney accounts"
Event Date
"Wednesday, February 11, 2026"
Event Type
"settlement"

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