The California Legislature passed AB 566, the California Opt Me Out Act, which will require browsers to support opt-out preference signals (OOPS), allowing consumers to easily limit the sale and sharing of their personal information. The bill now heads to the Governor for signature. The CPPA commended the legislature for this action.
In-house legal teams should review vendor agreements to ensure that vendors' technology platforms and browsers support opt-out preference signals as required by the CCPA. Contracts with data processing vendors should include provisions for honoring consumer opt-out requests via automated signals, and marketing agreements should clarify that data sale and sharing prohibitions apply to all digital channels. Additionally, privacy policies and terms of service should be updated to reflect that consumers can exercise their opt-out rights through browser settings.
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OtherOfficial Press Release
https://privacy.ca.gov/2025/09/california-legislature-advances-bill-empowering-consumers-to-easily-exercise-privacy-rights-at-scale/
https://privacy.ca.gov/2025/09/california-privacy-protection-agency-announces-joint-investigative-privacy-sweep-ca-co-and-ct-investigate-businesses-refusing-to-honor-consumers-right-to-opt-out-of-the-sale-of-their-personal-inf/
following data privacy day attorney general bonta reminds co
https://oag.ca.gov/news/press-releases/following-data-privacy-day-attorney-general-bonta-reminds-consumers-their-right
California Attorney General Enforcement Page
https://oag.ca.gov/privacy/privacy-enforcement-actions
"require browsers to support opt-out preference signals (OOPS), allowing consumers to limit the sale and sharing of their information in a single step"
"California Consumer Privacy Act"
"California Opt Me Out Act (AB 566)"
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