Penalty Amount
$55,400
The California Privacy Protection Agency (CPPA) ordered Accurate Append, Inc. to pay a $55,400 fine for failing to register as a data broker under the Delete Act by the January 31, 2024 deadline. The company registered only after being contacted during an enforcement sweep and agreed to injunctive terms, including paying attorney fees for future non-compliance.
Accurate Append must pay the $55,400 fine and comply with injunctive terms, which include covering the CPPA Enforcement Division's attorney fees and costs if the company fails to comply with registration requirements in the future.
In-house legal teams should review all agreements where the company acts or may act as a data broker under California law, including vendor agreements for data sales, customer data processing agreements, and any contracts involving the sharing or selling of personal information. Specific clauses to scrutinize are those requiring compliance with the California Delete Act, including mandatory registration with the CPPA, payment of annual fees, and obligations related to the DROP mechanism. Teams should also examine representations and warranties regarding legal compliance, indemnification provisions covering regulatory fines, and audit rights. Changes may be needed to explicitly incorporate Delete Act registration requirements, allocate financial responsibility for fees and penalties, and add certification or proof-of-registration obligations.
Entity
Accurate Append, Inc.
Also known as: Accurate Append
Industry
Data BrokerOfficial Press Release
https://privacy.ca.gov/2025/07/washington-data-broker-agrees-to-pay-fine-for-failing-to-register/
washington data broker
https://privacy.ca.gov/wp-content/uploads/sites/357/2026/01/washington_data_broker.pdf
California Privacy Protection Agency Enforcement Page
https://cppa.ca.gov/enforcement/
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
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$1.1M
The California Privacy Protection Agency settled with PlayOn Sports for $1.10 million over CCPA violations, including failing to provide adequate opt-out mechanisms and improperly tracking users, particularly students. The company must implement proper opt-out methods, improve disclosures, and comply with children's data consent requirements.
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$45K
Datamasters, a data broker, failed to register with the California Data Broker Registry as required by the Delete Act. The company sold sensitive personal information including health conditions, age, race, and political views. As a result, it must pay a $45,000 fine and cease all sales of Californians' personal information.