Privacy and consumer protection enforcement actions tracked from official California Privacy Protection Agency sources.
Official enforcement page37
Total Actions
$17.2M
Total Fines
CalPrivacy (the California Privacy Protection Agency) issued Enforcement Advisory 2026-01 warning data brokers that providing incorrect information in their annual registration with California's data broker registry carries liability of a $200 fine per day. The advisory observes that the Enforcement Division has already brought multiple enforcement actions over reporting errors, and emphasizes that accurate registry disclosures are what make the newly launched Delete Request and Opt-Out Platform (DROP) work for Californians. No specific company was named and no penalty was imposed by the advisory itself; it functions as forward-looking guidance.
The California Privacy Protection Agency Board issued a Decision and Final Stipulated Order requiring Virginia-based data broker SalesIntel Research, Inc. to pay a $36,400 fine for operating as a data broker without registering by the 2025 deadline under the Delete Act. SalesIntel sells consumer personal information, including more than 200 million professional contacts and de-anonymized website traffic data, for targeted advertising. In addition to the fine, the company must post privacy rights metrics on its website, integrate with CalPrivacy's Delete Request and Opt-out Platform (DROP), and process future deletion requests through that system.
$36K
The California Privacy Protection Agency announced that more than 500,000 Californians have registered for the Delete Request and Opt-out Platform (DROP) since its January 1, 2026 launch. After the August 1, 2026 deadline for brokers to begin processing requests, 654 data brokers are in the system and approximately 25% have reported processing deletion requests, with tens of millions of records already deleted. No enforcement action has been announced yet; the agency warned that brokers who fail to delete eligible personal information face significant fines.
The California Privacy Protection Agency Board issued an Order of Decision and Stipulated Final Order requiring Boston-based data broker Cybba, Inc. to pay a $52,400 fine for failing to register with the Agency's Data Broker Registry by the 2025 deadline, as required by the Delete Act. The order also requires Cybba to post metrics about privacy rights on its website, access the Agency's Delete Request and Opt-Out Platform (DROP), and process future deletion requests through that system. This is CalPrivacy's second data broker enforcement action announced in less than a week, following its action against LocateSmarter.
$52K
The California Privacy Protection Agency Board issued a decision and stipulated order requiring Iowa data broker LocateSmarter LLC to pay $116,490 and change its practices. The company failed to timely register as a data broker and unlawfully required Californians to provide the last four digits of their Social Security numbers before exercising opt-out rights, violating the CCPA's data minimization requirements. This is the first action against a data broker under both the CCPA and the Delete Act.
$116K
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
CalPrivacy and the California Attorney General secured a $12.75 million settlement from General Motors for data sharing practices from connected vehicles. The settlement includes injunctive terms to change business practices.
$12.8M
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
The California Privacy Protection Agency settled with Ford Motor Company for $375,703 after finding that Ford violated the CCPA by requiring email verification for opt-out requests, creating unnecessary friction. Ford must implement easier opt-out methods, conduct a website audit, and comply with global privacy controls.
$376K
The California Privacy Protection Agency settled with PlayOn Sports for $1.10 million over CCPA violations, including failing to provide adequate opt-out mechanisms and improperly tracking users, particularly students. The company must implement proper opt-out methods, improve disclosures, and comply with children's data consent requirements.
$1.1M
The California Privacy Protection Agency (CalPrivacy) announced the appointment of Sabrina Boyson Ross as its first Chief Privacy Auditor and the formation of a new Audits Division. The division will conduct regulatory examinations of businesses to determine compliance with the California Consumer Privacy Act, and its findings may lead to enforcement referrals.
Datamasters, a data broker, failed to register with the California Data Broker Registry as required by the Delete Act. The company sold sensitive personal information including health conditions, age, race, and political views. As a result, it must pay a $45,000 fine and cease all sales of Californians' personal information.
$45K
The California Privacy Protection Agency fined ROR Partners LLC $56,600 for failing to register as a data broker under the Delete Act. The marketing firm sold custom audience lists built from consumer data without registration, highlighting that businesses collecting and selling personal information must comply with data broker requirements.
$57K
The California Privacy Protection Agency (CalPrivacy) announced the creation of a Data Broker Enforcement Strike Force to investigate privacy violations by data brokers. The strike force will focus on compliance with the Delete Act's registration requirement and the CCPA, building on previous enforcement actions. This initiative aims to hold data brokers accountable and protect Californians' personal information.
The California Privacy Protection Agency (CPPA) settled with Tractor Supply Company for $1.35 million over violations of the California Consumer Privacy Act (CCPA). The violations included failing to maintain a proper privacy policy, not notifying job applicants of their rights, lacking an effective opt-out mechanism, and sharing personal information without adequate contracts. Tractor Supply must pay the fine and implement remedial measures such as scanning digital properties and annual compliance certification.
$1.4M
The California Privacy Protection Agency (CPPA) announced the approval of final regulations covering cybersecurity audits, risk assessments, automated decisionmaking technology (ADMT), insurance companies, and updates to existing CCPA regulations. The regulations go into effect January 1, 2026, with phased compliance deadlines for businesses based on revenue and type of requirement.
The California Privacy Protection Agency, together with the Attorneys General of California, Colorado, and Connecticut, announced an investigative sweep targeting businesses that fail to honor Global Privacy Control (GPC) signals, which automatically communicate consumers' opt-out requests. The coalition is contacting identified businesses and demanding immediate compliance with state privacy laws. This coordinated effort highlights the states' commitment to enforcing consumers' right to opt-out of the sale of their personal information.
The California Privacy Protection Agency (CPPA) filed a petition in Superior Court to enforce a subpoena against Tractor Supply Company for alleged CCPA violations, including failure to honor consumers' right to opt-out of the sale and sharing of personal information. This is the CPPA's first judicial action to enforce an investigative subpoena, and the agency is seeking court assistance to compel the company's compliance.
The California Privacy Protection Agency (CPPA) ordered Accurate Append, Inc. to pay a $55,400 fine for failing to register as a data broker under the Delete Act by the January 31, 2024 deadline. The company registered only after being contacted during an enforcement sweep and agreed to injunctive terms, including paying attorney fees for future non-compliance.
$55K
The California Privacy Protection Agency (CPPA) submitted a letter to the House Energy & Commerce Committee opposing a provision in the Committee's budget reconciliation bill that would impose a 10-year moratorium on enforcement of state artificial intelligence and automated decisionmaking technology (ADMT) laws and regulations. The CPPA argues that the moratorium threatens critical consumer protections approved by California voters under the CCPA, including regulations governing consumers' access and opt-out rights related to businesses' use of ADMT.
The California Privacy Protection Agency (CPPA) opened a formal public comment period on modifications to proposed regulations for CCPA updates, cybersecurity audits, risk assessments, Automated Decisionmaking Technology (ADMT), and insurance companies. The modifications were approved unanimously during the May 1 Board Meeting, and comments are accepted until June 2, 2025.
The California Privacy Protection Agency (CPPA) ordered Jerico Pictures, Inc., doing business as National Public Data, to pay a $46,000 fine for failing to register and pay the annual fee required under California's Delete Act. The order was issued by default after the company did not contest the allegations. This enforcement action highlights the CPPA's efforts to ensure data broker compliance with registration laws.
$46K
The California Privacy Protection Agency ordered Jerico Pictures, Inc., doing business as National Public Data, to pay a $46,000 fine for failing to register and pay the annual fee required under the Delete Act. The order was issued by default after the company did not contest the allegations, highlighting CPPA's enforcement of data broker registration requirements.
$46K
The California Privacy Protection Agency (CPPA) settled with Todd Snyder, Inc. for violating the California Consumer Privacy Act (CCPA) by failing to process opt-out requests, requiring excessive information for privacy requests, and improperly verifying identities for opt-outs. The company must pay a $345,178 fine and overhaul its privacy practices, including configuring opt-out mechanisms and providing employee training.
$345K
The California Privacy Protection Agency (CPPA) and the UK Information Commissioner's Office (UK ICO) signed a declaration of cooperation to coordinate international privacy and data protection efforts. The agreement facilitates joint research, sharing of best practices, and mutual collaboration on privacy enforcement across jurisdictions.
Eight state regulators, including the California Privacy Protection Agency and attorneys general from seven states, formed the bipartisan Consortium of Privacy Regulators to collaborate on the implementation and enforcement of their privacy laws. The group aims to share expertise, resources, and coordinate investigations to protect consumer privacy across jurisdictions.
The California Privacy Protection Agency settled with American Honda Motor Co. for CCPA violations, including making it difficult for consumers to opt-out of data sharing, using dark patterns in its privacy tool, hindering authorized agent requests, and sharing data with ad tech companies without proper contracts. Honda must pay a $632,500 fine, implement new processes for privacy requests, certify compliance, train employees, and ensure appropriate data sharing contracts.
$633K
The California Privacy Protection Agency settled with data broker Background Alert, Inc. for failing to register and pay fees under the Delete Act. The company must shut down its operations through 2028 or face a $50,000 fine. This action is part of a broader enforcement sweep against non-compliant data brokers.
The California Privacy Protection Agency (CPPA) filed an administrative action against Jerico Pictures, Inc., doing business as National Public Data, for failing to register and pay the required annual fee under the California Delete Act. The action seeks a $46,000 fine for the company's 230-day late registration, as part of CPPA's enforcement sweep against data brokers.
$46K
The California Privacy Protection Agency (CPPA) filed an administrative action against National Public Data, a Florida-based data broker, for failing to register and pay the required annual fee under California's Delete Act. The agency is seeking a $46,000 fine for the violation, which occurred 230 days late, as part of an enforcement sweep targeting non-compliant data brokers.
$46K
The California Privacy Protection Agency (CPPA) settled with two data brokers, PayDae, Inc. (Infillion) and The Data Group, LLC, for failing to register as required by Senate Bill 362 (the Delete Act). Infillion paid $54,200 and The Data Group paid $46,600, and both agreed to injunctive terms to ensure future compliance with registration requirements.
The California Privacy Protection Agency (CPPA) settled with two data brokers, Infillion and The Data Group, for failing to register and pay annual fees as required by the Delete Act. Infillion paid $54,200 and The Data Group paid $46,600, and both agreed to injunctive terms. This is part of a broader enforcement effort against non-compliant data brokers.
$101K
The California Privacy Protection Agency (CPPA) settled with data brokers Growbots, Inc. and UpLead LLC for failing to register and pay annual fees under the California Delete Act. Growbots paid $35,400 and UpLead paid $34,400, and both agreed to injunctive terms including payment of attorney fees for non-compliance. This action enforces the Delete Act's requirements for data broker transparency and consumer privacy.
$70K
The California Privacy Protection Agency (CPPA) announced an investigative sweep to enforce data broker registration compliance under the Delete Act. Data brokers must register annually and pay fees, with penalties of $200 per day for non-compliance. The CPPA will take enforcement actions against unregistered data brokers and is developing a consumer deletion platform (DROP) for 2026.
The California Privacy Protection Agency (CPPA) issued an enforcement advisory clarifying that dark patterns—user interfaces that subvert consumer autonomy in making privacy choices—violate the California Consumer Privacy Act (CCPA). The advisory emphasizes that businesses must present opt-out options clearly and symmetrically, focusing on the effect rather than intent. It directs consumers to report suspected violations and provides resources for businesses to comply.
The California Privacy Protection Agency settled with data broker Key Marketing Advantage, LLC for failing to register and pay fees under the Delete Act. KMA will pay $55,800 and agree to injunctive terms. This is the fifth enforcement action in a sweep against unregistered data brokers.
$56K
The California Privacy Protection Agency (CPPA) settled with data broker Key Marketing Advantage, LLC for failing to register and pay fees under the Delete Act. KMA will pay $55,800 and comply with injunctive terms, including covering attorney fees for non-compliance. This is the fifth enforcement action in CPPA's sweep against unregistered data brokers.
$56K