The California Privacy Protection Agency (CPPA) settled with two data brokers, PayDae, Inc. (Infillion) and The Data Group, LLC, for failing to register as required by Senate Bill 362 (the Delete Act). Infillion paid $54,200 and The Data Group paid $46,600, and both agreed to injunctive terms to ensure future compliance with registration requirements.
Both companies must pay the specified fines and comply with data broker registration requirements, including disclosing practice-specific information and paying the annual fee by the deadline.
In-house legal teams should review vendor, customer, and data processing agreements, particularly those involving data sharing or brokerage activities. Focus on clauses mandating compliance with specific privacy laws (e.g., CCPA, Delete Act), audit rights, indemnification for regulatory fines, and certification requirements. Changes may be needed to explicitly obligate counterparties to register as data brokers under SB 362, pay associated annual fees, disclose practice-specific information to the CPPA, and provide timely compliance certifications. Agreements should also address injunctive relief obligations and allocate responsibility for registration failures.
Entity
PayDae, Inc. (Infillion) and The Data Group, LLC
Also known as: Infillion and Data Group
Industry
Data BrokerThe California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
$376K
The California Privacy Protection Agency settled with Ford Motor Company for $375,703 after finding that Ford violated the CCPA by requiring email verification for opt-out requests, creating unnecessary friction. Ford must implement easier opt-out methods, conduct a website audit, and comply with global privacy controls.
$1.1M
The California Privacy Protection Agency settled with PlayOn Sports for $1.10 million over CCPA violations, including failing to provide adequate opt-out mechanisms and improperly tracking users, particularly students. The company must implement proper opt-out methods, improve disclosures, and comply with children's data consent requirements.
The California Privacy Protection Agency (CalPrivacy) announced the appointment of Sabrina Boyson Ross as its first Chief Privacy Auditor and the formation of a new Audits Division. The division will conduct regulatory examinations of businesses to determine compliance with the California Consumer Privacy Act, and its findings may lead to enforcement referrals.
$45K
Datamasters, a data broker, failed to register with the California Data Broker Registry as required by the Delete Act. The company sold sensitive personal information including health conditions, age, race, and political views. As a result, it must pay a $45,000 fine and cease all sales of Californians' personal information.