Penalty Amount
$56,600
The California Privacy Protection Agency fined ROR Partners LLC $56,600 for failing to register as a data broker under the Delete Act. The marketing firm sold custom audience lists built from consumer data without registration, highlighting that businesses collecting and selling personal information must comply with data broker requirements.
ROR Partners LLC must pay $56,600 in fines and past-due fees and register with the California Data Broker Registry.
In-house legal teams should review all vendor, customer, and data processing agreements where personal information is sold, shared, or licensed for advertising or profiling purposes. Specifically scrutinize clauses governing data sharing, the definition of a 'sale' of data, consent mechanisms, data retention, and audit rights. Agreements with marketing, analytics, or data enrichment firms must be amended to explicitly require the counter-party's compliance with data broker registration under the Delete Act, including annual registration and fee payment. Consider adding representations that the party is not a required data broker or, if it is, that it is duly registered, and include indemnification provisions for violations.
Entity
ROR Partners LLC
Also known as: ROR Partners
Industry
AdvertisingOfficial Press Release
https://privacy.ca.gov/2025/12/calprivacy-fines-marketing-firm-for-selling-custom-audiences-without-data-broker-registration/
ror partners ood
https://privacy.ca.gov/wp-content/uploads/sites/357/2026/01/ror_partners_ood.pdf
California Privacy Protection Agency Enforcement Page
https://cppa.ca.gov/enforcement/
$57K
The California Privacy Protection Agency fined ROR Partners LLC $56,600 for failing to register as a data broker under the Delete Act. The Nevada-based marketing firm must pay the fine and past-due fees. This action is part of CalPrivacy's enforcement against unregistered data brokers.
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
$376K
The California Privacy Protection Agency settled with Ford Motor Company for $375,703 after finding that Ford violated the CCPA by requiring email verification for opt-out requests, creating unnecessary friction. Ford must implement easier opt-out methods, conduct a website audit, and comply with global privacy controls.
$1.1M
The California Privacy Protection Agency settled with PlayOn Sports for $1.10 million over CCPA violations, including failing to provide adequate opt-out mechanisms and improperly tracking users, particularly students. The company must implement proper opt-out methods, improve disclosures, and comply with children's data consent requirements.
The California Privacy Protection Agency (CalPrivacy) announced the appointment of Sabrina Boyson Ross as its first Chief Privacy Auditor and the formation of a new Audits Division. The division will conduct regulatory examinations of businesses to determine compliance with the California Consumer Privacy Act, and its findings may lead to enforcement referrals.