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Attorney General Tong Advises Connecticut Consumers and Businesses of Rights and Requirements Related to New and Updated Privacy Laws

N/A - General advisory to Connecticut businesses and consumers (no specific entity)September 16, 2026Connecticut Attorney General

Summary

Connecticut Attorney General William Tong issued an advisory that newly enacted privacy laws take effect October 1, 2026, including Public Act 26-64 (SB4), which amends the Connecticut Data Privacy Act, and Public Act 26-15 (SB5), which established the Connecticut Artificial Intelligence Responsibility and Transparency Act (CART Act). The new laws regulate surveillance pricing, facial recognition technology, genetic data collected by direct-to-consumer testing companies, a ban on the sale of precise geolocation data, a data broker registry, AI use in employment decisions, and chatbots offered to children. No enforcement action was taken; this is prospective guidance alerting consumers and businesses to new rights and compliance requirements.

Remedy

None - no enforcement action or remedies were imposed. This press release is a prospective advisory that new statutory requirements (surveillance pricing limits, FRT disclosures, genetic data consent, geolocation data sale ban, data broker registration by January 1, 2027, AI employment notice, and chatbot child-safety protocols) take effect October 1, 2026.

Contract Impact

Although no enforcement action was taken, in-house teams should prepare for Connecticut's October 1, 2026 effective date by reviewing vendor, customer, and employee-facing agreements and policies. Review data processing addenda and adtech/marketing agreements for any sale or sharing of consumers' precise geolocation data (now banned in Connecticut) and for pricing-analytics vendors using personal data for surveillance pricing; review facial recognition vendor contracts for new signage and policy-hyperlink disclosure obligations; review direct-to-consumer genetic testing agreements for consent, consumer property rights, and controls over collection, use, retention, and destruction of genetic samples and results; review AI vendor agreements and employment policies for written-notice obligations when AI impacts employment decisions and non-discrimination terms aligned with the Connecticut Fair Employment Practices Act; and review chatbot or children's product agreements for self-harm detection protocols, parental controls, and prohibitions on harmful or manipulative engagement mechanics. Also confirm data broker registration obligations (deadline January 1, 2027) in data broker contracts and update privacy policies and deletion workflows for expanded consumer deletion rights over profiles generated from publicly available information.

Contract Search Terms

surveillance pricingfacial recognition technology policyFRT signage disclosuregenetic data consentprecise geolocation datadata broker registryAI employment decision noticechatbot parental controlspublicly available informationCTDPA compliance

Laws Cited

Connecticut Data Privacy Act (CTDPA)Public Act 26-64 (SB4)Public Act 26-15 (SB5)Connecticut Artificial Intelligence Responsibility and Transparency Act (CART Act)Connecticut Fair Employment Practices Act
Conn. Public Act 26-64 (SB4)Conn. Public Act 26-15 (SB5)

Violation Types

Entity Details

Entity

N/A - General advisory to Connecticut businesses and consumers (no specific entity)

Industry

Other

Official Sources

Source Evidence

Title
"Attorney General Tong Advises Connecticut Consumers and Businesses of Rights and Requirements Related to New and Updated Privacy Laws"
Entity Name
"Attorney General William Tong today advises Connecticut consumers"
Event Date
"beginning October 1, 2026, they will enjoy additional privacy rights"
Event Type
"under newly-enacted laws related to artificial intelligence, Facial Recognition Technology (FRT), genetic data privacy, surveillance pricing, and data brokers"
Laws Cited
"recent amendments to the Connecticut Data Privacy Act ("CTDPA")"
Laws Cited
"Connecticut enacted Public Act 26-64 ("SB4") in May of this year to amend the CTDPA"

Related Enforcement Actions

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Dollar General Corporation

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CT

SunRun, Inc.

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Mylan

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