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SettlementLow Risk

Connecticut AG Settles with Sephora Over Marketing Anti-Aging Skincare to Children

SephoraApril 20, 2026Connecticut Attorney General

Summary

Connecticut Attorney General William Tong announced a settlement with beauty retailer Sephora resolving an investigation into the company’s marketing of anti-aging skincare products containing active ingredients like retinol to children under 13. Sephora agreed to adopt enforceable safeguards including requiring suppliers to provide age suitability warnings, disclosing those warnings on product pages, training employees to advise young customers, and maintaining a public resource on age-appropriate products. No monetary penalty was imposed.

Remedy

Sephora must (1) require all skincare product suppliers to provide warnings and disclaimers about the suitability of their products for children under 13; (2) clearly and conspicuously disclose these warnings on all relevant product pages on its website; (3) train all customer-facing employees to identify products unsuitable for children under 13 and communicate manufacturer warnings; and (4) maintain a clearly and conspicuously linked website resource listing products unsuitable for children under 13.

Compliance Program

Contract Impact

In-house legal teams at retail companies should review vendor supply agreements to ensure they require suppliers to provide all warnings and disclaimers regarding product suitability for children under 13, including details on potentially harmful active ingredients like retinol. Website terms and product listing agreements should be updated to include clauses mandating clear and conspicuous disclosure of age suitability warnings on all relevant product pages. Employment agreements and staff training policies for customer-facing employees should include clauses requiring training on identifying products unsuitable for minors and properly communicating manufacturer warnings. Additionally, website governance policies should include clauses requiring maintenance of a publicly accessible, clearly linked resource page listing products not suitable for children under 13.

Contract Search Terms

age suitability disclaimerchildren under 13 warningsupplier product warning requirementemployee training skincare safetyage-appropriate product disclosureminor marketing restrictionchildren's product safety warningwebsite resource age suitability

Violation Types

Entity Details

Entity

Sephora

Industry

Retail

Official Sources

Source Evidence

Entity Name
"beauty retailer Sephora"
Event Date
"04/20/2026"
Event Type
"Today’s settlement with Sephora"
Violation Types
"marketing and promotion of anti-aging products to children"
Remedy Summary
"Requiring all brands that supply it with skincare products to provide Sephora with all warnings and disclaimers about the suitability of their products for children under the age of 13;"
Remedy Summary
"Clearly and conspicuously disclose these warnings and disclaimers on all pages where such products are sold on its website;"

Related Enforcement Actions

CT

Sephora

Connecticut Attorney General William Tong sent a letter to Sephora regarding the marketing of anti-aging skincare products with harmful ingredients like retinol and acids to children and teens on social media. The AG seeks information on product placements in searches for kids and warning practices, cautioning parents about potential skin harm from these products.

CT

U.S. Department of Health and Human Services (HHS)

Connecticut Attorney General William Tong joined a coalition of 22 attorneys general and Pennsylvania’s governor in a letter urging HHS to keep federal vaccine recommendations grounded in scientific and medical evidence. The letter asks HHS to preserve the ACIP’s role and current vaccine recommendation categories; it is a policy advocacy action, not a privacy enforcement action.

CT

Laboratory Corporation of America

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CT

AI industry

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U.S. Department of the Interior

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CT

Glenmark, Lannett, Bausch, Apotex, Heritage, and Emcure

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