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CT AG and FTC Sue Uber Over Deceptive Uber One Subscription Practices

Uber Technologies, LLC and Uber USA, LLCDecember 15, 2025Connecticut Attorney General

Summary

Connecticut Attorney General William Tong, along with the FTC and 21 other states and counties, filed a lawsuit against Uber Technologies, LLC and Uber USA, LLC for deceptive practices related to their Uber One subscription service. The lawsuit alleges Uber used negative option marketing, misled consumers about savings, made cancellation difficult, and charged consumers prematurely. The action seeks restitution, penalties, and an injunction under the Connecticut Unfair Trade Practices Act and the Restore Online Shoppers' Confidence Act.

Remedy

The lawsuit seeks restitution for affected consumers, monetary penalties, an injunction to stop the deceptive practices, and costs.

Monetary PenaltyInjunctionConsumer Refunds

Contract Impact

In-house legal teams should review all customer-facing subscription and service agreements, particularly those for membership or loyalty programs like 'Uber One.' Focus on clauses governing free trials and negative option offers, automatic renewal terms, cancellation procedures (including ease of cancellation and any required steps), billing and payment timing representations, and any express or implied promises about cost savings or discounts. Changes may be needed to ensure clear, conspicuous disclosures about automatic charges, simple cancellation mechanisms (e.g., a single-step process), accurate savings calculations, and compliance with specific state and federal laws on online shoppers' confidence and unfair trade practices.

Contract Search Terms

negative option marketingfree trial enrollmentcancellation processbilling datesavings claimsautomatic renewalsubscription agreementconsumer consentunfair trade practicesRestore Online Shoppers' Confidence Act

Laws Cited

Connecticut Unfair Trade Practices ActU.S. Restore Online Shoppers’ Confidence Act

Violation Types

Entity Details

Entity

Uber Technologies, LLC and Uber USA, LLC

Also known as: Uber

Industry

Technology

Multistate Coalition

Official Sources

Source Evidence

Entity Name
"Uber Technologies, LLC and Uber USA, LLC"
Laws Cited
"Connecticut Unfair Trade Practices Act"
Laws Cited
"U.S. Restore Online Shoppers’ Confidence Act"
Violation Types
"Uber improperly used negative option marketing tactics when it offered free trial subscriptions – a practice that automatically charges consumers if they do not cancel a free trial."
Violation Types
"the companies made it extraordinarily difficult to cancel Uber One once enrolled."

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