Penalty Amount
$391,500,000
Google settled with 40 state attorneys general over allegations that it misled consumers about location tracking practices. Google will pay $391.5 million and must enhance transparency and user controls for location data collection.
Google must pay $391.5 million and implement measures to improve transparency, including enhanced disclosures about location tracking, creating an informative webpage, and making account controls more user-friendly, with limits on data use and storage.
In-house legal teams should review all vendor and customer agreements that involve the collection, processing, or sharing of location data, including data processing addendums (DPAs) and service agreements. Specific clauses to scrutinize include data collection and purpose limitations, consent mechanisms (especially for sensitive data like precise location), transparency and disclosure requirements, user control and opt-out provisions, data retention schedules, and audit rights. Given the allegations of deceptive practices, agreements must be updated to ensure clear, conspicuous, and accurate disclosures about location tracking, obtain explicit and informed consent where required, and provide users with easily accessible mechanisms to disable collection. Teams should also verify that internal policies and third-party contracts align with these enhanced transparency and control obligations.
Entity
Industry
TechnologyOfficial Press Release
https://www.njoag.gov/forty-attorneys-general-announce-historic-settlement-with-google-over-location-tracking-practices/
2022 1114 Google Settlement Filed 11.11.22
https://www.nj.gov/oag/newsreleases22/2022-1114_Google-Settlement-Filed-11.11.22.pdf
New Jersey Attorney General Enforcement Page
https://www.njoag.gov/about/divisions-and-offices/division-of-consumer-affairs/
"Google"
"$391.5 million"
"misleading consumers about its location tracking practices"
$700.0M
Antitrust enforcement action where Oregon Attorney General Dan Rayfield secured a $700 million settlement from Google for anticompetitive practices in the Google Play Store. The settlement will provide automatic payouts to consumers who made purchases between August 2016 and September 2023, and requires Google to change its practices to stop the anticompetitive conduct. The settlement is pending court approval as of April 30, 2026.
$1.4B
Texas Attorney General Ken Paxton secured a $1.375 billion settlement with Google for unlawfully tracking Texans' geolocation data, incognito browsing activity, and biometric identifiers without consent. This is the largest single-state privacy settlement against Google, significantly larger than multistate settlements. The agreement resolves two major privacy enforcement actions brought by Texas.
$1.4B
Attorney General Ken Paxton sued Google for unlawfully tracking and collecting Texans' private data, including geolocation, incognito searches, and biometric data. The case resulted in a $1.375 billion settlement, the largest ever against Google for state privacy enforcement, marking a major win for data privacy rights.
$93.0M
California Attorney General Rob Bonta announced a $93 million settlement with Google resolving allegations that the company violated state consumer protection laws through deceptive location-privacy practices. Google was accused of falsely telling users that turning off the “Location History” setting would stop location data collection, while continuing to collect and use location data for user profiling and targeted advertising without informed consent. In addition to the monetary penalty, Google must implement several injunctive measures to increase transparency and user control over location tracking.
$391.5M
Connecticut and 39 other states secured a $391.5 million settlement with Google for misleading consumers about location tracking and continuing to collect data after users opted out. The settlement mandates Google to enhance transparency and user controls for location settings, including clear disclosures and user-friendly account controls.
Attorney General William Tong of Connecticut joined a multistate coalition of 37 attorneys general in filing a lawsuit against Google alleging antitrust violations related to the Google Play Store and Google Billing. The lawsuit claims Google used its dominance to restrict competition, force developers to use Google Billing, and charge high commissions up to 30%. The action seeks to restore competition in the app market and halt Google's anticompetitive practices.