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Multi-State AG Coalition Probes Instagram's Youth Engagement Tactics

Meta Platforms, Inc.November 18, 2021New Jersey Attorney General

Summary

New Jersey is co-leading a nationwide investigation into whether Instagram and its parent company Meta Platforms, Inc. are violating state consumer protection laws by employing techniques that induce children, teenagers, and young adults to use the platform in potentially harmful ways. The bipartisan coalition of attorneys general is examining the potential mental and physical health harms resulting from extended engagement, including depression, anxiety, and body image issues.

Contract Impact

In-house legal teams should review vendor agreements (particularly with advertisers and analytics partners), customer-facing terms of service, and any data processing agreements involving youth data. Focus on clauses governing user safety for minors, algorithmic design and engagement metrics, age verification and parental consent mechanisms, and provisions addressing mental or physical health impacts. Potential changes include adding youth safety addendums, mandating regular mental health impact assessments for features targeting users under 25, implementing stricter age-gating and usage time limits, enhancing transparency about algorithmic curation, and incorporating state-specific consumer protection compliance requirements for young users.

Contract Search Terms

youth engagement metricsaddictive design featuresmental health impact assessmentage verification mechanismsparental consent requirementsusage time limitsalgorithmic curation for minorsharm reduction measuresuser safety protocolsstate consumer protection compliance

Violation Types

Entity Details

Entity

Meta Platforms, Inc.

Also known as: Meta

Industry

Social Media

Multistate Coalition

Official Sources

Source Evidence

Entity Name
"Meta Platforms, Inc. (formerly known as Facebook)"
Violation Types
"investigation is centered on techniques employed by Instagram’s parent company Meta Platforms, Inc. (formerly known as Facebook) to increase both the frequency and duration of engagement by young users, and on the potential harms that may result from such extended engagement."
Violation Types
"emerging research suggests a nexus between increased time spent online by young persons – particularly on social media platforms – and such ill effects as depression, anxiety, isolation, body image issues, cyber-bullying, eating disorders, and sleeplessness"
Event Type
"New Jersey is co-leading a nationwide investigation into whether the social media platform Instagram is violating state consumer protection laws and putting children, teenagers and young adults at risk"
Co Enforcers
"the bipartisan coalition of Attorneys General leading the investigation includes Attorneys General from Nebraska, Massachusetts, California, Florida, Kentucky, Tennessee, and Vermont."

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