Court Rules
All enforcement actions
SettlementMedium Risk

Oregon AG Settles with HelloFresh for $106K Over Deceptive 'Free' Ads

Grocery Delivery E-Service USA, Inc., doing business as HelloFreshNovember 26, 2025Oregon Attorney General

Penalty Amount

$106,000

Summary

Consumer protection and advertising enforcement action. Oregon Attorney General secured a settlement with meal-kit company HelloFresh for misleading consumers with deceptive 'free meal,' 'free shipping,' and 'free gift' offers that required hundreds of dollars in purchases to obtain. The company must pay $106,000 and implement comprehensive advertising reforms.

Remedy

HelloFresh must pay $106,000 to the State of Oregon and is required to reform its advertising practices. This includes clear disclosures for all discounts and 'free' offers, transparent shipping cost advertisements, and compliance monitoring.

Monetary PenaltyInjunctionCorrective Notice

Laws Cited

Oregon Consumer Protection Act

Violation Types

Entity Details

Entity

Grocery Delivery E-Service USA, Inc., doing business as HelloFresh

Also known as: HelloFresh

Industry

Food Delivery

Official Sources

Related Enforcement Actions

OR

U.S. Department of Agriculture

Consumer protection and civil rights lawsuit filed by Oregon AG and 20 other states against the U.S. Department of Agriculture over unlawful funding conditions that coerce states into complying with policies unrelated to nutrition programs. The conditions relate to immigration, DEI, and gender identity, and are alleged to violate the Spending Clause and Administrative Procedure Act. The suit seeks to block these conditions to protect billions in funding for programs like SNAP, WIC, and school lunches that serve vulnerable populations.

OR

Trump Administration

Health enforcement action: Attorney General Rayfield led a coalition of 22 states and D.C. to secure a federal court order blocking the Trump Administration from threatening to cut off Medicare and Medicaid funding to healthcare providers that offer gender-affirming care to youth with gender dysphoria. The court ruled the administration's actions unlawful, protecting access to care and upholding the right to make personal healthcare decisions.

OR

U.S. Environmental Protection Agency

Environmental enforcement action where Oregon Attorney General Dan Rayfield, along with a coalition of states and cities, filed a lawsuit challenging the EPA's unlawful rescission of the 2009 Endangerment Finding on greenhouse gas emissions. The challenge argues that the rescission ignores scientific evidence and legal precedent, threatening public health and environmental protections.

OR

Nexstar Media Group, Inc. and Tegna Inc.

Antitrust enforcement action where Oregon AG filed a lawsuit to block the $6.2 billion merger of Nexstar and Tegna, alleging it violates Clayton Act Section 7 by substantially lessening competition in broadcasting, which could harm local news and raise consumer prices.

OR

Hewlett Packard Enterprises and Juniper Networks

Antitrust enforcement action where Oregon Attorney General and a coalition of states filed a court brief opposing the $14 billion merger settlement between Hewlett Packard Enterprises and Juniper Networks, citing anticompetitive concerns and a corrupted process at the U.S. Department of Justice.

OR

Trump Administration

Consumer protection enforcement action where Oregon Attorney General Dan Rayfield led a coalition of 24 states in filing a motion for a preliminary injunction to stop the Trump Administration's imposition of tariffs on imported goods. The states argue the tariffs are unlawful under the International Emergency Economic Powers Act and Section 122 of the Trade Act of 1974, as they cause financial harm to consumers and state governments by increasing prices and procurement costs.