Texas Attorney General Ken Paxton reached an agreement with Samsung Electronics America, Inc. to stop collecting Automated Content Recognition (ACR) data from smart TVs without consumers' express consent. Samsung must update its smart TVs to provide clear and conspicuous disclosures and obtain consent before any data collection, ensuring Texans are informed and in control of their viewing data.
Samsung must cease all collection and processing of ACR viewing data without Texas consumers' express consent and promptly update its smart TVs to display clear and conspicuous disclosure and consent screens, enabling informed consumer decisions about data collection.
In-house legal teams should review all vendor agreements with smart device manufacturers, streaming services, or any vendors that collect user viewing or usage data to ensure they require express, opt-in consent from consumers before collecting ACR, viewing, or similar usage data. Contracts must mandate clear, conspicuous disclosures of all data collection practices, including the purpose of collection and any third-party sharing, and require vendors to implement user-friendly, prominent consent screens that allow consumers to easily control data collection preferences. Teams should also include clauses requiring vendors to promptly update devices or software to comply with evolving consent requirements and prohibit any unauthorized collection of user data without valid, documented consent.
Entity
Samsung Electronics America, Inc.
Also known as: Samsung
Industry
TechnologyOfficial Press Release
attorney general paxton sues five major tv companies includi
https://texasattorneygeneral.gov/news/releases/attorney-general-paxton-sues-five-major-tv-companies-including-some-ties-ccp-spying-texans
Texas Attorney General Enforcement Page
https://www.texasattorneygeneral.gov/consumer-protection/privacy
"Samsung Electronics America, Inc. (“Samsung”)"
"Samsung no longer collects Automated Content Recognition (“ACR”) data without consumers being fully informed and consenting prior to any information being collected."
"The agreement comes following Attorney General Paxton’s lawsuit against Samsung for its data collection practices."
"Samsung must halt any collection or processing of ACR viewing data without obtaining Texas consumers’ express consent."
"it compels Samsung to promptly update its smart TVs and implement disclosures and consent screens that are clear and conspicuous"
"February 26, 2026 | Press Release"
Texas Attorney General Ken Paxton sued Open AI Global, LLC and affiliated entities, alleging that ChatGPT was marketed as safe and reliable without disclosing risks of inaccurate or harmful outputs. The suit also alleges harms to minors and collection of their data without parental oversight; the release states no monetary penalty or specific remedy imposed.
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$3.0M
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$773.0M
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$1.5M
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