Texas Attorney General Ken Paxton reached an agreement with Samsung Electronics America, Inc. to stop collecting Automated Content Recognition (ACR) data from smart TVs without consumers' express consent. Samsung must update its smart TVs to provide clear and conspicuous disclosures and obtain consent before any data collection, ensuring Texans are informed and in control of their viewing data.
Samsung must cease all collection and processing of ACR viewing data without Texas consumers' express consent and promptly update its smart TVs to display clear and conspicuous disclosure and consent screens, enabling informed consumer decisions about data collection.
In-house legal teams should review all vendor agreements with smart device manufacturers, streaming services, or any vendors that collect user viewing or usage data to ensure they require express, opt-in consent from consumers before collecting ACR, viewing, or similar usage data. Contracts must mandate clear, conspicuous disclosures of all data collection practices, including the purpose of collection and any third-party sharing, and require vendors to implement user-friendly, prominent consent screens that allow consumers to easily control data collection preferences. Teams should also include clauses requiring vendors to promptly update devices or software to comply with evolving consent requirements and prohibit any unauthorized collection of user data without valid, documented consent.
Entity
Samsung Electronics America, Inc.
Also known as: Samsung
Industry
TechnologyOfficial Press Release
attorney general paxton sues five major tv companies includi
https://texasattorneygeneral.gov/news/releases/attorney-general-paxton-sues-five-major-tv-companies-including-some-ties-ccp-spying-texans
Texas Attorney General Enforcement Page
https://www.texasattorneygeneral.gov/consumer-protection/privacy
"Samsung Electronics America, Inc. (“Samsung”)"
"Samsung no longer collects Automated Content Recognition (“ACR”) data without consumers being fully informed and consenting prior to any information being collected."
"The agreement comes following Attorney General Paxton’s lawsuit against Samsung for its data collection practices."
"Samsung must halt any collection or processing of ACR viewing data without obtaining Texas consumers’ express consent."
"it compels Samsung to promptly update its smart TVs and implement disclosures and consent screens that are clear and conspicuous"
"February 26, 2026 | Press Release"
Texas Attorney General Ken Paxton opened an investigation into TriWest Healthcare Alliance Corp., the U.S. government contractor that administers the VA Community Care Network and the Defense Health Agency's TRICARE West Region, over reports that it wrongfully denied health care claims by falsely treating insureds as having other health insurance (OHI). The OAG has issued Civil Investigative Demands (CIDs) and plans to interview consumers and employees to determine whether TriWest violated the Texas Deceptive Trade Practices Act. No findings or penalties have been imposed yet.
Texas Attorney General Ken Paxton sued Amazon.com, Inc. on August 31, 2026, alleging Amazon deceived advertisers by claiming to run second-price auctions while secretly applying hidden surcharges and undisclosed 'soft reserve' prices that pushed winners' costs up by roughly 17% on ordinary days and more than 25% during peak events like Prime Day. The hidden surcharges generated roughly $4.5 billion in additional nationwide revenue in 2024, and more than 18,000 Texas sellers and vendors advertise on the platform. The State brings claims under the Texas Deceptive Trade Practices Act, seeking civil penalties of up to $10,000 per violation, an injunction against inaccurate auction descriptions, and per-auction pricing records for every Texas advertiser; the FTC and a coalition of other states filed a parallel federal action the same day.
$1.0B
Texas Attorney General Ken Paxton secured a historic settlement with Meta Platforms, Inc. requiring Meta to pay over $1 billion and implement significant new safeguards to protect children online. The settlement includes stricter age-assurance measures, a daily two-hour limit for teen users, default disabling of notifications during school hours, hidden likes/reactions, and a nighttime access mode restricting features for children.
Texas Attorney General Ken Paxton launched an industry-wide investigation into companies marketing avocado oil products that may contain undisclosed seed oils. Civil Investigative Demands were issued to Primal Kitchen, Siete Foods, and Chosen Foods, with more companies expected to be investigated for potential violations of the Texas Deceptive Trade Practices Act.
Attorney General Ken Paxton secured settlements with WK Kellogg Co. and General Mills Inc. requiring the removal of synthetic dyes from cereals served in schools. The companies have already removed these dyes from K-12 cereals, with full removal from all products by the end of 2027.
Texas Attorney General Ken Paxton launched an investigation into the American Academy of Pediatrics (AAP) over concerns that the organization may be promoting and recommending childhood vaccines for financial gain. The AAP has been issued a Civil Investigative Demand to determine the basis of its vaccine recommendations and whether they are influenced by financial incentives from pharmaceutical donors.