Texas Attorney General Ken Paxton reached an agreement with Samsung Electronics America, Inc. to stop collecting Automated Content Recognition (ACR) data from smart TVs without consumers' express consent. Samsung must update its smart TVs to provide clear and conspicuous disclosures and obtain consent before any data collection, ensuring Texans are informed and in control of their viewing data.
Samsung must cease all collection and processing of ACR viewing data without Texas consumers' express consent and promptly update its smart TVs to display clear and conspicuous disclosure and consent screens, enabling informed consumer decisions about data collection.
In-house legal teams should review all vendor agreements with smart device manufacturers, streaming services, or any vendors that collect user viewing or usage data to ensure they require express, opt-in consent from consumers before collecting ACR, viewing, or similar usage data. Contracts must mandate clear, conspicuous disclosures of all data collection practices, including the purpose of collection and any third-party sharing, and require vendors to implement user-friendly, prominent consent screens that allow consumers to easily control data collection preferences. Teams should also include clauses requiring vendors to promptly update devices or software to comply with evolving consent requirements and prohibit any unauthorized collection of user data without valid, documented consent.
Entity
Samsung Electronics America, Inc.
Also known as: Samsung
Industry
TechnologyOfficial Press Release
attorney general paxton sues five major tv companies includi
https://texasattorneygeneral.gov/news/releases/attorney-general-paxton-sues-five-major-tv-companies-including-some-ties-ccp-spying-texans
Texas Attorney General Enforcement Page
https://www.texasattorneygeneral.gov/consumer-protection/privacy
"Samsung Electronics America, Inc. (“Samsung”)"
"Samsung no longer collects Automated Content Recognition (“ACR”) data without consumers being fully informed and consenting prior to any information being collected."
"The agreement comes following Attorney General Paxton’s lawsuit against Samsung for its data collection practices."
"Samsung must halt any collection or processing of ACR viewing data without obtaining Texas consumers’ express consent."
"it compels Samsung to promptly update its smart TVs and implement disclosures and consent screens that are clear and conspicuous"
"February 26, 2026 | Press Release"
Texas Attorney General Ken Paxton filed a lawsuit against proxy advisory firm Institutional Shareholder Services, Inc. (ISS) alleging violations of the Texas Deceptive Trade Practices Act by prioritizing political agendas over sound financial guidance in voting recommendations. The lawsuit seeks an injunction to stop deceptive practices and civil penalties of up to $10,000 per DTPA violation. This action follows a 2025 investigation into ISS and peer firm Glass Lewis & Co.
Texas Attorney General Ken Paxton launched an investigation into Meta's Meta AI Glasses over allegations of unlawful facial biometric data collection, deceptive privacy practices, and unauthorized sharing of user data with subcontractors. The investigation follows concerns that the glasses' always-on recording mode lacks proper user notice, planned facial recognition features would collect data without consent, and private user videos are accessed by third-party annotators in Kenya. The AG issued a Civil Investigative Demand to Meta to determine violations of Texas privacy laws.
Texas Attorney General Ken Paxton launched an investigation into Meta regarding its Meta AI Glasses, alleging unlawful collection of facial biometric data, deceptive privacy representations, and unauthorized sharing of user data with subcontractors. The investigation follows concerns that the glasses’ always-on recording mode lacks proper notice, subcontractors access private user content including intimate moments, and Meta plans to deploy facial recognition technology to collect unsuspecting individuals’ facial geometry. The AG issued a Civil Investigative Demand to determine if Meta violated Texas law by deceptively misrepresenting its data use practices.
Texas Attorney General Ken Paxton secured a settlement via Assurance of Voluntary Compliance with Albertsons Safeway LLC, prohibiting the company from misting organic produce with synthetic pesticides like ProduceMaxx in all Texas stores. The settlement requires Albertsons-owned grocery chains to stop using synthetic antimicrobial pesticides in misting systems on organic produce and implement potable water rinses for organic produce after any prior treatments. The action follows an investigation launched in January 2026 into undisclosed pesticide use on USDA-certified organic produce.
Texas Attorney General Ken Paxton opened an investigation into the Southern Poverty Law Center (SPLC) over allegations that the organization deceived donors by using millions of dollars in contributions to fund extremist groups including the Ku Klux Klan, which it publicly claimed to oppose. The SPLC was indicted on federal fraud charges in April 2026 for secretly paying leaders of these groups without disclosing the payments to donors. The Texas OAG issued a Civil Investigative Demand to SPLC to probe deceptive donor solicititation and other potential violations of Texas law.
Texas Attorney General Ken Paxton filed suit against Texas American Muslim University (TexAM) for operating without required state authorization, offering unauthorized degrees, and misleading prospective students. TexAM lacked the necessary certificate of authority to operate as a private postsecondary institution, had a forfeited nonprofit corporate charter, and used branding confusingly similar to Texas A&M University. The AG seeks injunctive relief and civil penalties exceeding $1 million for violations of the Deceptive Trade Practices Act (DTPA) and Texas Education Code.