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Texas AG sues Sony, Samsung, LG, Hisense, TCL over ACR data privacy

Sony, Samsung, LG, Hisense, and TCL Technology Group CorporationDecember 15, 2025Texas Attorney General

Summary

Texas Attorney General Ken Paxton has filed lawsuits against five major TV manufacturers—Sony, Samsung, LG, Hisense, and TCL—for unlawfully collecting Texans' viewing data using Automated Content Recognition (ACR) technology without their knowledge or consent. The ACR software captures screenshots of TV displays every 500 milliseconds and transmits the data to the companies, which then sell it for targeted advertising. The AG's office alleges these practices violate Texas privacy laws and seeks to enjoin the companies from continuing the surveillance.

Remedy

The lawsuits seek an injunction to stop the companies from collecting and selling Texans' viewing data without consent.

Injunction

Violation Types

Entity Details

Entity

Sony, Samsung, LG, Hisense, and TCL Technology Group Corporation

Also known as: Sony, Samsung, LG, Hisense, TCL

Industry

Technology

Official Sources

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