Texas Attorney General Ken Paxton filed a lawsuit against five major TV manufacturers—Sony, Samsung, LG, Hisense, and TCL—for illegally collecting consumers' viewing data through Automated Content Recognition (ACR) technology without knowledge or consent. The companies capture screenshots and monitor TV usage in real-time, then sell the data for targeted advertising, risking sensitive information. The suit seeks to halt these invasive practices and protect Texans' privacy.
In-house legal teams should review all vendor agreements with smart device manufacturers, ACR technology providers, and targeted advertising vendors to ensure compliance with privacy requirements highlighted in this enforcement action. Key clauses to audit include data collection disclosures, user consent mechanisms, data sharing and sale restrictions, and notice requirements. Contracts should explicitly prohibit vendors from collecting viewing or usage data without affirmative user consent, mandate clear and conspicuous notice of all data collection practices (including ACR), and ban the unauthorized sale or sharing of consumer viewing data. Additionally, update data processing agreements to require vendors to implement reasonable security measures, delete user data upon request, and comply with all applicable state and federal privacy laws.
Entity
Sony, Samsung, LG, Hisense, TCL Technology Group Corporation
Also known as: Sony, Samsung, LG, Hisense, TCL
Industry
TechnologyOfficial Press Release
https://www.texasattorneygeneral.gov/news/releases/attorney-general-paxton-sues-five-major-tv-companies-including-some-ties-ccp-spying-texans
Sony TV Petition Filed
https://www.oag.texas.gov/sites/default/files/images/press/Sony%20TV%20Petition%20Filed.pdf
Samsung TV Petition Filed
https://www.oag.texas.gov/sites/default/files/images/press/Samsung%20TV%20Petition%20Filed.pdf
LG TV Petition Filed
https://www.oag.texas.gov/sites/default/files/images/press/LG%20TV%20Petition%20Filed.pdf
Hisense TV Petition Filed
https://www.oag.texas.gov/sites/default/files/images/press/Hisense%20TV%20Petition%20Filed.pdf
TCL TV Petition Filed
https://www.oag.texas.gov/sites/default/files/images/press/TCL%20TV%20Petition%20Filed.pdf
Texas Attorney General Enforcement Page
https://www.texasattorneygeneral.gov/consumer-protection/privacy
"The five major corporations being sued are as follows: Sony, Samsung, LG, as well as Hisense and TCL Technology Group Corporation (“TCL”), which are both based in China."
"December 15, 2025 | Press Release"
"Attorney General Ken Paxton has filed suit against five major television companies for spying on Texans"
"Attorney General Ken Paxton has filed suit against five major television companies"
"secretly recording what consumers watch in their own homes"
"transmit that information back to the company without the user’s knowledge or consent"
Texas Attorney General Ken Paxton filed a lawsuit against proxy advisory firm Institutional Shareholder Services, Inc. (ISS) alleging violations of the Texas Deceptive Trade Practices Act by prioritizing political agendas over sound financial guidance in voting recommendations. The lawsuit seeks an injunction to stop deceptive practices and civil penalties of up to $10,000 per DTPA violation. This action follows a 2025 investigation into ISS and peer firm Glass Lewis & Co.
Texas Attorney General Ken Paxton launched an investigation into Meta's Meta AI Glasses over allegations of unlawful facial biometric data collection, deceptive privacy practices, and unauthorized sharing of user data with subcontractors. The investigation follows concerns that the glasses' always-on recording mode lacks proper user notice, planned facial recognition features would collect data without consent, and private user videos are accessed by third-party annotators in Kenya. The AG issued a Civil Investigative Demand to Meta to determine violations of Texas privacy laws.
Texas Attorney General Ken Paxton launched an investigation into Meta regarding its Meta AI Glasses, alleging unlawful collection of facial biometric data, deceptive privacy representations, and unauthorized sharing of user data with subcontractors. The investigation follows concerns that the glasses’ always-on recording mode lacks proper notice, subcontractors access private user content including intimate moments, and Meta plans to deploy facial recognition technology to collect unsuspecting individuals’ facial geometry. The AG issued a Civil Investigative Demand to determine if Meta violated Texas law by deceptively misrepresenting its data use practices.
Texas Attorney General Ken Paxton secured a settlement via Assurance of Voluntary Compliance with Albertsons Safeway LLC, prohibiting the company from misting organic produce with synthetic pesticides like ProduceMaxx in all Texas stores. The settlement requires Albertsons-owned grocery chains to stop using synthetic antimicrobial pesticides in misting systems on organic produce and implement potable water rinses for organic produce after any prior treatments. The action follows an investigation launched in January 2026 into undisclosed pesticide use on USDA-certified organic produce.
Texas Attorney General Ken Paxton opened an investigation into the Southern Poverty Law Center (SPLC) over allegations that the organization deceived donors by using millions of dollars in contributions to fund extremist groups including the Ku Klux Klan, which it publicly claimed to oppose. The SPLC was indicted on federal fraud charges in April 2026 for secretly paying leaders of these groups without disclosing the payments to donors. The Texas OAG issued a Civil Investigative Demand to SPLC to probe deceptive donor solicititation and other potential violations of Texas law.
Texas Attorney General Ken Paxton filed suit against Texas American Muslim University (TexAM) for operating without required state authorization, offering unauthorized degrees, and misleading prospective students. TexAM lacked the necessary certificate of authority to operate as a private postsecondary institution, had a forfeited nonprofit corporate charter, and used branding confusingly similar to Texas A&M University. The AG seeks injunctive relief and civil penalties exceeding $1 million for violations of the Deceptive Trade Practices Act (DTPA) and Texas Education Code.