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Ford to Change Practices, Pay Fine for Adding Unnecessary Friction to Opt-Out Process

Ford Motor CompanyMarch 5, 2026California Attorney General

Penalty Amount

$375,703

Summary

The California Privacy Protection Agency (CalPrivacy) settled with Ford Motor Company requiring the company to pay a $375,703 fine and change its practices. Ford violated the CCPA by requiring consumers to complete an email verification step before they could opt-out of the sale and sharing of their personal information collected through digital properties and connected vehicle services. In addition to the fine, Ford must provide easy methods to submit opt-out requests with minimal steps, audit its tracking technologies, and ensure compliance with opt-out preference signals including Global Privacy Control.

Remedy

Ford must pay a $375,703 fine and change its business practices by providing consumers with easy methods to submit opt-out requests with minimal steps. Ford must also conduct an audit of the tracking technologies on its website and ensure compliance with opt-out preference signals, including the Global Privacy Control. Ford has already processed the opt-out requests that lacked verification in response to the agency's investigation.

Monetary PenaltyCompliance ProgramAudit Requirement

Laws Cited

Violation Types

Entity Details

Entity

Ford Motor Company

Industry

Automotive

Official Sources

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