Penalty Amount
$52,400
The California Privacy Protection Agency Board issued an Order of Decision and Stipulated Final Order requiring Boston-based data broker Cybba, Inc. to pay a $52,400 fine for failing to register with the Agency's Data Broker Registry by the 2025 deadline, as required by the Delete Act. The order also requires Cybba to post metrics about privacy rights on its website, access the Agency's Delete Request and Opt-Out Platform (DROP), and process future deletion requests through that system. This is CalPrivacy's second data broker enforcement action announced in less than a week, following its action against LocateSmarter.
Cybba must pay a $52,400 fine, post metrics about privacy rights on its website, access the Agency's Delete Request and Opt-Out Platform (DROP), and process future deletion requests through that system.
In-house legal teams should review vendor, ad-tech, and marketing analytics agreements to confirm whether any counterparty qualifies as a 'data broker' under California's Delete Act and, if so, whether contracts contain representations and warranties that the vendor is registered with CalPrivacy's Data Broker Registry, pays the annual registration fee, and will process consumer deletion requests received through DROP. Key clauses to scrutinize include data broker registration compliance warranties, flow-down obligations to honor and process deletion requests (including single-request DROP deletions), restrictions on the sale or licensing of geolocation data, internet activity data, and inferences for targeted advertising, audit rights to verify registration status annually each January, and indemnification provisions covering regulatory fines arising from a vendor's failure to register. Customer-facing terms of service and privacy policies should also be checked for accurate disclosure of data broker activities and deletion mechanisms.
Entity
Cybba, Inc.
Industry
Data BrokerOfficial Press Release
https://privacy.ca.gov/2026/08/calprivacy-announces-second-data-broker-enforcement-action-in-less-than-a-week/
Order of Decision and Stipulated Final Order Cybba Inc.
https://privacy.ca.gov/wp-content/uploads/sites/357/2026/08/Order-of-Decision-and-Stipulated-Final-Order_Cybba-Inc.-.pdf
California Privacy Protection Agency Enforcement Page
https://cppa.ca.gov/enforcement/
"an additional data broker, Cybba, Inc., to pay a $52,400 fine"
"to pay a $52,400 fine after failing to register with the Agency’s Data Broker Registry by the 2025 deadline"
"failing to register with the Agency’s Data Broker Registry by the 2025 deadline"
"enforcement actions under both the Delete Act and the CCPA"
"under the California Consumer Privacy Act, Delete Act, and Opt Me Out Act"
"the decision requires Cybba to post metrics about privacy rights on its website, access the Agency’s Delete Request and Opt-Out Platform (DROP), and process future deletion requests through that system"
CalPrivacy (the California Privacy Protection Agency) issued Enforcement Advisory 2026-01 warning data brokers that providing incorrect information in their annual registration with California's data broker registry carries liability of a $200 fine per day. The advisory observes that the Enforcement Division has already brought multiple enforcement actions over reporting errors, and emphasizes that accurate registry disclosures are what make the newly launched Delete Request and Opt-Out Platform (DROP) work for Californians. No specific company was named and no penalty was imposed by the advisory itself; it functions as forward-looking guidance.
$36K
The California Privacy Protection Agency Board issued a Decision and Final Stipulated Order requiring Virginia-based data broker SalesIntel Research, Inc. to pay a $36,400 fine for operating as a data broker without registering by the 2025 deadline under the Delete Act. SalesIntel sells consumer personal information, including more than 200 million professional contacts and de-anonymized website traffic data, for targeted advertising. In addition to the fine, the company must post privacy rights metrics on its website, integrate with CalPrivacy's Delete Request and Opt-out Platform (DROP), and process future deletion requests through that system.
The California Privacy Protection Agency announced that more than 500,000 Californians have registered for the Delete Request and Opt-out Platform (DROP) since its January 1, 2026 launch. After the August 1, 2026 deadline for brokers to begin processing requests, 654 data brokers are in the system and approximately 25% have reported processing deletion requests, with tens of millions of records already deleted. No enforcement action has been announced yet; the agency warned that brokers who fail to delete eligible personal information face significant fines.
$116K
The California Privacy Protection Agency Board issued a decision and stipulated order requiring Iowa data broker LocateSmarter LLC to pay $116,490 and change its practices. The company failed to timely register as a data broker and unlawfully required Californians to provide the last four digits of their Social Security numbers before exercising opt-out rights, violating the CCPA's data minimization requirements. This is the first action against a data broker under both the CCPA and the Delete Act.
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
$12.8M
CalPrivacy and the California Attorney General secured a $12.75 million settlement from General Motors for data sharing practices from connected vehicles. The settlement includes injunctive terms to change business practices.