Penalty Amount
$36,400
The California Privacy Protection Agency Board issued a Decision and Final Stipulated Order requiring Virginia-based data broker SalesIntel Research, Inc. to pay a $36,400 fine for operating as a data broker without registering by the 2025 deadline under the Delete Act. SalesIntel sells consumer personal information, including more than 200 million professional contacts and de-anonymized website traffic data, for targeted advertising. In addition to the fine, the company must post privacy rights metrics on its website, integrate with CalPrivacy's Delete Request and Opt-out Platform (DROP), and process future deletion requests through that system.
SalesIntel Research must pay a $36,400 fine, post metrics about privacy rights on its website, access CalPrivacy's Delete Request and Opt-out Platform (DROP), and process future deletion requests through that system.
In-house legal teams, particularly at AdTech, B2B contact-data, and lead-generation companies, should review data supply, data licensing, and list brokerage agreements to determine whether any counterparty activity constitutes 'data broker' activity requiring registration under the Delete Act. Vendor agreements and DPAs should be updated to add representations and warranties that the provider is registered with applicable data broker registries (including CalPrivacy's Data Broker Registry), pays required annual registration fees, and will process consumer deletion requests routed through DROP with defined SLAs. Customer-facing agreements should include flow-down obligations for deletion and opt-out requests, audit rights to verify registration status and deletion processing, and indemnification provisions covering regulatory fines arising from unregistered data broker activity. Contracts covering website visitor de-anonymization or identification services should also be scrutinized, since these products may trigger data broker obligations and heightened scrutiny from enforcement strike forces.
Entity
SalesIntel Research, Inc.
Industry
Data BrokerOfficial Press Release
https://privacy.ca.gov/2026/09/calprivacy-continues-enforcement-blitz-with-action-against-virginia-data-broker/
SalesIntel Research Inc Decision and Final Stipulated Order
https://privacy.ca.gov/wp-content/uploads/sites/357/2026/08/SalesIntel-Research-Inc_Decision-and-Final-Stipulated-Order.pdf
California Privacy Protection Agency Enforcement Page
https://cppa.ca.gov/enforcement/
"a Virginia-based data broker, SalesIntel Research, Inc., to pay a $36,400 fine"
"$36,400 fine"
"failing to register timely with the Agency’s Data Broker Registry"
"operated as a data broker without registering by the 2025 deadline"
"The Delete Act requires data brokers to"
"issued a decision"
CalPrivacy (the California Privacy Protection Agency) issued Enforcement Advisory 2026-01 warning data brokers that providing incorrect information in their annual registration with California's data broker registry carries liability of a $200 fine per day. The advisory observes that the Enforcement Division has already brought multiple enforcement actions over reporting errors, and emphasizes that accurate registry disclosures are what make the newly launched Delete Request and Opt-Out Platform (DROP) work for Californians. No specific company was named and no penalty was imposed by the advisory itself; it functions as forward-looking guidance.
The California Privacy Protection Agency announced that more than 500,000 Californians have registered for the Delete Request and Opt-out Platform (DROP) since its January 1, 2026 launch. After the August 1, 2026 deadline for brokers to begin processing requests, 654 data brokers are in the system and approximately 25% have reported processing deletion requests, with tens of millions of records already deleted. No enforcement action has been announced yet; the agency warned that brokers who fail to delete eligible personal information face significant fines.
$52K
The California Privacy Protection Agency Board issued an Order of Decision and Stipulated Final Order requiring Boston-based data broker Cybba, Inc. to pay a $52,400 fine for failing to register with the Agency's Data Broker Registry by the 2025 deadline, as required by the Delete Act. The order also requires Cybba to post metrics about privacy rights on its website, access the Agency's Delete Request and Opt-Out Platform (DROP), and process future deletion requests through that system. This is CalPrivacy's second data broker enforcement action announced in less than a week, following its action against LocateSmarter.
$116K
The California Privacy Protection Agency Board issued a decision and stipulated order requiring Iowa data broker LocateSmarter LLC to pay $116,490 and change its practices. The company failed to timely register as a data broker and unlawfully required Californians to provide the last four digits of their Social Security numbers before exercising opt-out rights, violating the CCPA's data minimization requirements. This is the first action against a data broker under both the CCPA and the Delete Act.
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
$12.8M
CalPrivacy and the California Attorney General secured a $12.75 million settlement from General Motors for data sharing practices from connected vehicles. The settlement includes injunctive terms to change business practices.