The California Privacy Protection Agency, together with the Attorneys General of California, Colorado, and Connecticut, announced an investigative sweep targeting businesses that fail to honor Global Privacy Control (GPC) signals, which automatically communicate consumers' opt-out requests. The coalition is contacting identified businesses and demanding immediate compliance with state privacy laws. This coordinated effort highlights the states' commitment to enforcing consumers' right to opt-out of the sale of their personal information.
Businesses identified as non-compliant must immediately begin honoring GPC signals and processing opt-out requests as required by state privacy laws.
In-house legal teams should review vendor, customer, and data processing agreements for clauses related to data sharing, consent mechanisms, and consumer rights requests. Specifically, examine provisions governing the 'sale' or 'sharing' of personal information, processes for honoring opt-out requests (including those communicated via automated signals like GPC), and requirements to update privacy policies. Contracts may need amendments to explicitly obligate the business to recognize and comply with GPC signals as a valid method for exercising opt-out rights under applicable state laws (CCPA, CPA, CTDPA). Teams should also assess breach notification and data retention clauses to ensure alignment with the broader privacy compliance framework enforced by this sweep.
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https://privacy.ca.gov/2025/09/california-privacy-protection-agency-announces-joint-investigative-privacy-sweep-ca-co-and-ct-investigate-businesses-refusing-to-honor-consumers-right-to-opt-out-of-the-sale-of-their-personal-inf/
California Privacy Protection Agency Enforcement Page
https://cppa.ca.gov/enforcement/
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
$376K
The California Privacy Protection Agency settled with Ford Motor Company for $375,703 after finding that Ford violated the CCPA by requiring email verification for opt-out requests, creating unnecessary friction. Ford must implement easier opt-out methods, conduct a website audit, and comply with global privacy controls.
$1.1M
The California Privacy Protection Agency settled with PlayOn Sports for $1.10 million over CCPA violations, including failing to provide adequate opt-out mechanisms and improperly tracking users, particularly students. The company must implement proper opt-out methods, improve disclosures, and comply with children's data consent requirements.
The California Privacy Protection Agency (CalPrivacy) announced the appointment of Sabrina Boyson Ross as its first Chief Privacy Auditor and the formation of a new Audits Division. The division will conduct regulatory examinations of businesses to determine compliance with the California Consumer Privacy Act, and its findings may lead to enforcement referrals.
$45K
Datamasters, a data broker, failed to register with the California Data Broker Registry as required by the Delete Act. The company sold sensitive personal information including health conditions, age, race, and political views. As a result, it must pay a $45,000 fine and cease all sales of Californians' personal information.