Penalty Amount
$45,000
Datamasters, a data broker, failed to register with the California Data Broker Registry as required by the Delete Act. The company sold sensitive personal information including health conditions, age, race, and political views. As a result, it must pay a $45,000 fine and cease all sales of Californians' personal information.
Datamasters must pay a $45,000 civil penalty and is permanently enjoined from selling any personal information of California residents.
Entity
Rickenbacher Data LLC, d/b/a Datamasters
Also known as: Datamasters
Industry
Data BrokerOfficial Press Release
https://privacy.ca.gov/2026/01/calprivacy-brings-new-round-of-enforcement-actions-against-data-brokers/
datamasters order signed
https://privacy.ca.gov/wp-content/uploads/sites/357/2026/01/datamasters_order_signed.pdf
California Privacy Protection Agency Enforcement Page
https://cppa.ca.gov/enforcement/
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