Penalty Amount
$45,000
Datamasters, a data broker, failed to register with the California Data Broker Registry as required by the Delete Act. The company sold sensitive personal information including health conditions, age, race, and political views. As a result, it must pay a $45,000 fine and cease all sales of Californians' personal information.
Datamasters must pay a $45,000 civil penalty and is permanently enjoined from selling any personal information of California residents.
In-house legal teams should review all vendor, customer, and data processing agreements where personal information is shared, sold, or processed for targeted advertising. Focus on clauses governing data sharing, consent for sensitive data (including health conditions, age, race, and political views), breach notification, data retention, and compliance with jurisdiction-specific laws like the California Delete Act. Changes may be needed to require counterparties to certify data broker registration where applicable, prohibit the resale of sensitive personal information without explicit consent and proper registration, and incorporate mechanisms for honoring consumer deletion requests under laws like the Delete Act. Agreements should also clarify responsibilities for data security and impose penalties for non-compliance with registration and sales prohibitions.
Entity
Rickenbacher Data LLC, d/b/a Datamasters
Also known as: Datamasters
Industry
Data BrokerOfficial Press Release
https://privacy.ca.gov/2026/01/calprivacy-brings-new-round-of-enforcement-actions-against-data-brokers/
datamasters order signed
https://privacy.ca.gov/wp-content/uploads/sites/357/2026/01/datamasters_order_signed.pdf
California Privacy Protection Agency Enforcement Page
https://cppa.ca.gov/enforcement/
The California Privacy Protection Agency announced that over 300,000 Californians have signed up for the Delete Request and Opt-out Platform (DROP) since its launch five months ago. The Data Broker Registry now includes 581 registered data brokers, the highest number since the registry was established in 2020. Beginning August 1, 2026, all data brokers will be required to access DROP and process deletion requests.
The California Privacy Protection Agency launched a statewide roadshow to promote its Delete Request and Opt-out Platform (DROP), which allows California residents to request deletion of their personal information from all registered data brokers in a single request. The roadshow aims to increase awareness of data privacy rights and the DROP tool, which data brokers are legally required to process starting August 1, 2026.
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The California Privacy Protection Agency settled with PlayOn Sports for $1.10 million over CCPA violations, including failing to provide adequate opt-out mechanisms and improperly tracking users, particularly students. The company must implement proper opt-out methods, improve disclosures, and comply with children's data consent requirements.
The California Privacy Protection Agency (CalPrivacy) announced the appointment of Sabrina Boyson Ross as its first Chief Privacy Auditor and the formation of a new Audits Division. The division will conduct regulatory examinations of businesses to determine compliance with the California Consumer Privacy Act, and its findings may lead to enforcement referrals.
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