The FTC issued information orders to nine companies to examine whether they use personal data and other factors to set individualized consumer prices or gig-worker compensation. This is a study and information-gathering inquiry, not a finding that the companies violated the law; recipients must respond within 45 days of receiving the orders.
The companies must provide the requested information within 45 days of receiving the orders. The FTC may seek to compel compliance in federal court if a company fails to respond; no monetary penalty or violation finding is announced.
Review vendor and data-processing agreements for limits on using customer data, browsing activity, loyalty-program participation, or other personal information to personalize prices, and add purpose restrictions, transparency obligations, audit rights, and documentation of pricing algorithms and inputs. Review customer-facing terms and privacy notices for clear disclosures about personalized pricing and data use, and assess whether applicable consent or opt-out commitments are reflected in contracts with analytics and advertising vendors. For gig-worker or service-provider agreements, check whether compensation-setting methods and use of worker data are disclosed and contractually governed.
Entity
Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target, and Walmart
Industry
OtherOfficial Press Release
https://www.ftc.gov/news-events/news/press-releases/2026/10/ftc-launches-personalized-pricing-compensation-inquiry
PP6b Special Order Shell
https://www.ftc.gov/system/files/ftc_gov/pdf/PP6b-Special-Order-Shell.pdf
Federal Trade Commission Enforcement Page
https://www.ftc.gov/enforcement
"The orders were issued to Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart"
"under Section 6(b) of the FTC Act"
"personal data to set prices and compensation"
"The recipients will have 45 days from the date they receive the orders to respond."
"[orders](/system/files/ftc_gov/pdf/PP6b-Special-Order-Shell.pdf)"
The FTC and 20 states sued Dollar General, alleging that it repeatedly charged customers more at checkout than advertised prices and failed to correct the problem despite consumer complaints and corporate knowledge. The complaint alleges violations of federal and state laws; the case is pending, and the press release does not report a penalty or final remedy.
The FTC filed a complaint alleging that GovAssist LLC, Entry LLC, and Scott Zuckerman used deceptive paid search ads, misleading service and pricing claims, and fake reviews to deceive consumers seeking passport services. The complaint alleges violations of the FTC Act, the Impersonation Rule, and the Gramm-Leach-Bliley Act; the case will be decided by the court, and no penalty or remedy is reported as imposed.
The FTC issued its annual report to Congress describing fraud trends affecting older adults and the agency’s enforcement, education, and outreach efforts. The report is not a specific privacy enforcement action and announces no penalty or remedy.
The FTC referred a complaint against REPS & Company Inc. and company executives, alleging they bypassed ticket-issuer security controls and purchasing limits to acquire millions of tickets for resale. The complaint was filed by the Department of Justice, and the case will be decided by the court; the press release does not report a penalty or other remedy imposed.
$106.8M
A federal court entered a $106.8 million default judgment against corporate defendants in an alleged debt-relief scheme that impersonated banks and government entities and targeted seniors and veterans. The judgment permanently bans the defendants from the debt-relief industry and imposes additional prohibitions, including on impersonation, telemarketing, and misrepresentations.
The FTC sued Digital Forensics Corporation LLC and affiliated defendants, alleging they misled sextortion victims with promises of investigative and monitoring services that often were not provided, and used fake positive reviews. A federal court granted the FTC’s request to temporarily halt the defendants’ activities; the complaint remains for the court to decide.