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Enforcement ActionLow RiskMultistate

FTC and States Sue Dollar General Over Deceptive Pricing

Dollar General CorporationOctober 26, 2026Federal Trade Commission

Summary

The FTC and 20 states sued Dollar General, alleging that it repeatedly charged customers more at checkout than advertised prices and failed to correct the problem despite consumer complaints and corporate knowledge. The complaint alleges violations of federal and state laws; the case is pending, and the press release does not report a penalty or final remedy.

Remedy

No remedy or penalty is stated in the press release; the complaint was filed and the case will be decided by the court.

Contract Impact

Review vendor and customer agreements involving product catalogs, pricing feeds, promotions, advertising, and point-of-sale systems for clear responsibility to keep shelf, advertised, and checkout prices synchronized. Consider audit rights, testing and reconciliation obligations, prompt correction of pricing discrepancies, complaint escalation procedures, recordkeeping, and vendor remediation or indemnity for overcharges. This action concerns deceptive pricing, not a stated privacy violation, so it does not itself indicate a need to revise employee or personal-data clauses.

Contract Search Terms

advertised price accuracyprice-feed integritypromotion synchronizationpoint-of-sale price matchingpricing audit rightsconsumer complaint escalationpricing error correctionvendor remediation obligations

Laws Cited

FTC ActGramm-Leach-Bliley ActState laws

Violation Types

Entity Details

Entity

Dollar General Corporation

Industry

Retail

Multistate Coalition

AlabamaArizonaArkansasCaliforniaConnecticutFloridaIllinoisIowaKansasLouisianaMichiganMississippiNebraskaNew JerseyNorth CarolinaOhioOklahomaTennesseeUtahWisconsin

Official Sources

Source Evidence

Entity Name
"Dollar General Corporation"
Violation Types
"routinely charging customers more at the register than the prices displayed on shelves, price tags and advertisements"
Laws Cited
"The FTC and states allege these practices violate the FTC Act, the Gramm-Leach-Bliley Act and state laws."
Event Date
"October 26, 2026"
Is Multistate
"The Federal Trade Commission, joined by 20 states"

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Connecticut joined the FTC and attorneys general from 19 other states in suing Dollar General, alleging that it repeatedly charged customers more at checkout than prices displayed on shelves, tags, and advertisements. The complaint alleges years of overcharging and insufficient safeguards, but the release does not report a settlement, court order, or monetary penalty.

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