The FTC is seeking public comment on a proposed policy statement addressing concerns that AI companies may be manipulating AI system outputs contrary to consumer expectations for objectivity and accuracy. The statement explains that such conduct could be considered deceptive under Section 5 of the FTC Act. The public comment period runs until July 31, 2026.
In-house legal teams should review vendor agreements related to AI systems, particularly clauses governing AI output accuracy, objectivity, and compliance with consumer protection laws. Contracts with AI developers and providers should include representations that AI outputs will not be manipulated for undisclosed ideological purposes. Additionally, teams should assess any state-specific AI law compliance obligations, such as those under the Colorado Artificial Intelligence Act, and ensure contracts address potential preemption by federal law. Customer-facing agreements may need updates to disclose any limitations on AI objectivity.
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Federal Trade Commission
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OtherOfficial Press Release
https://www.ftc.gov/news-events/news/press-releases/2026/07/ftc-seeks-public-comment-policy-statement-addressing-ai-accuracy
federal trade commissions proposed policy statement concerni
https://www.ftc.gov/legal-library/browse/federal-trade-commissions-proposed-policy-statement-concerning-suppression-accuracy-artificial
Federal Trade Commission Enforcement Page
https://www.ftc.gov/enforcement
"Federal Trade Commission"
"Section 5 of the FTC Act"
"AI companies that distort their systems’ outputs to achieve undisclosed ideological objectives could be deceiving consumers"
"proposed policy statement"
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