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SettlementLow Risk

FTC Order Prohibits Forever Living from Deceptive Earnings Claims

Forever Living Products International LLC, Forever Living.com LLC, Gregg Maughan, Aidan O’HareApril 14, 2026Federal Trade Commission

Summary

The FTC alleged that Forever Living and its operators deceived consumers with false earnings claims about their MLM opportunity, where most participants made no money or lost money after expenses. The stipulated settlement order prohibits the defendants from making deceptive earnings claims, requires substantiation for all earnings representations, and bars misrepresentations about participant income or recruitment success. No monetary penalty was imposed.

Remedy

Defendants are permanently prohibited from making deceptive earnings claims, must substantiate any earnings representations and provide substantiation to consumers upon request, and may not misrepresent participant earnings, reasons for participant losses, recruitment success, or other material facts about the MLM opportunity. No monetary penalty is imposed.

InjunctionConsent Decree

Contract Impact

In-house legal teams should review all marketing vendor agreements, MLM partner contracts, and affiliate program terms to ensure earnings claims are substantiated and marketing materials do not contain deceptive income representations. Clauses governing marketing content, earnings disclosures, and income substantiation should be updated to require compliance with FTC deceptive practices guidelines. Participant agreements for MLM programs should include clear, prominent income disclosure statements, full disclosure of start-up costs, and prohibitions on misleading recruitment or downline earnings claims.

Contract Search Terms

earnings claims substantiationincome disclosure statementMLM marketing representationsdownline recruitment disclosuresstart-up cost disclosuresmaterial opportunity termsdeceptive marketing clausesearnings disclaimer

Violation Types

Entity Details

Entity

Forever Living Products International LLC, Forever Living.com LLC, Gregg Maughan, Aidan O’Hare

Industry

Retail

Official Sources

Source Evidence

Entity Name
"Forever Living Products International LLC, its CEO Gregg Maughan, and its President Aidan O’Hare, as well as Forever Living.com LLC"
Event Date
"April 14, 2026"
Summary
"FTC alleged most participants made no money or even lost money despite the company’s claims"
Summary
"Forever Living deceived prospective workers with false and unsubstantiated earnings claims"
Remedy Types
"Must have substantiation for any earnings claims and must provide substantiation for any earnings claim they make if a U.S. consumer requests it"
Remedy Types
"Must not misrepresent that participants have made, will or are likely to make or receive earnings (or any particular amount of earnings)"

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