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Apple Inc. Settles New Jersey Merchandise Pricing Violation Allegations for $150,000

Apple Inc.January 15, 2026New Jersey Attorney General

Penalty Amount

$150,000

Summary

New Jersey Attorney General Matthew Platkin announced a settlement with Apple Inc. over allegations of widespread merchandise pricing violations at 11 Apple stores statewide, including failure to display required pricing information and refund policies. Apple agreed to pay a $150,000 civil penalty, the largest-ever under New Jersey's Merchandise Pricing Act, and implement revised business practices to ensure clear pricing and refund policy disclosures. The settlement resolves violations of the New Jersey Consumer Fraud Act and the 2017 consent order previously entered into by Apple.

Remedy

Apple must pay a $150,000 civil penalty. It is also required to change its business practices to: (1) ensure all merchandise has a plainly marked total selling price via a stamp, tag, label, sign affixed to the merchandise, on the device screen upon limited interaction, or in close proximity to the merchandise; (2) not require consumers to interact with electronic devices to determine prices unless the price is clearly displayed with limited interaction; (3) conspicuously post refund policies for all merchandise via tags on merchandise, point-of-sale signage, cash register areas, or store entrances. These requirements are set forth in a consent order resolving the allegations.

Monetary PenaltyConsent DecreeCompliance Program

Contract Impact

In-house legal teams at retailers with physical store locations should review vendor and merchandise supply agreements to ensure terms require all products to have plainly marked prices via stamps, tags, labels, or signage in close proximity to merchandise, compliant with applicable state merchandise pricing acts. Store operations contracts and lease agreements should be audited for clauses governing in-store signage, point-of-sale displays, and refund policy posting requirements to ensure conspicuous disclosure as mandated by consumer fraud laws. Teams should also review existing consent orders or settlement agreements to confirm ongoing compliance, update compliance program clauses to include specific price display and refund policy requirements, and add employee training provisions to ensure staff adhere to pricing and disclosure obligations.

Contract Search Terms

merchandise pricing displayrefund policy postingprice tag requirementspoint of sale signageconsumer price disclosureMerchandise Pricing Actretail consent order compliance

Laws Cited

New Jersey Consumer Fraud ActMerchandise Pricing Act

Violation Types

Entity Details

Entity

Apple Inc.

Industry

Technology

Official Sources

Source Evidence

Entity Name
"Apple Inc. (“Apple”)"
Fine Amount
"agreed to pay a $150,000 civil penalty"
Laws Cited
"New Jersey Consumer Fraud Act (“CFA”), specifically the Merchandise Pricing Act"
Event Date
"For Immediate Release: January 15, 2026"
Violation Types
"allegations of widespread merchandise pricing violations in Apple stores throughout the state"
Remedy Types
"pay a $150,000 civil penalty and change its business practices"

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