Penalty Amount
$10,500,000
Consumers Affected
5,224
Virginia and 42 other states reached a settlement with Acima Digital, LLC and its parent over allegedly deceptive rent-to-own advertising, pricing, electronic agreement execution, and servicing practices. The $183.5 million settlement includes restitution, a payment to the states, lease balance reductions, and injunctive terms addressing those practices.
The settlement provides $43 million in consumer restitution, a $10.5 million payment to the states, and $130 million in lease balance reductions. Acima agreed to injunctive terms requiring, among other things, clearer advertising disclosures and electronic agreement terms, no markup of retail partners’ cash prices, protection of consumers’ ability to terminate by returning merchandise, and no reporting of rental-purchase agreements to the three major credit reporting agencies for five years. The Consent Judgment was filed for approval and entry by the City of Richmond Circuit Court.
Review customer-facing rental-purchase and financing agreements, online and electronic-signature flows, and advertising approval procedures for clear disclosure of the agreement’s term, total cost, and distinction from traditional credit; ensure material terms are not obscured during e-signature. Review retailer and other vendor agreements for accurate advertising, restrictions on cash-price markups, partner training and compliance responsibilities, and consumers’ practical ability to cancel by returning merchandise. Check credit-reporting clauses for restrictions on furnishing rental-purchase information, and confirm servicing terms address late deliveries, damaged goods, and required repairs. Although this action does not concern privacy terms, teams should ensure any applicable data-processing and consumer-notice provisions support these customer-facing obligations.
Entity
Acima Digital, LLC
Industry
Financial Services"Acima Digital, LLC"
"a $10.5 million payment to the states"
"Acima’s process for electronically executing rental-purchase agreements also obscured the terms of the transaction, further compounding consumer confusion."
"The Consent Judgment was filed on November 12, 2026, for approval and entry by the City of Richmond Circuit Court."
"The settlement consists of $43 million in restitution for the benefit of consumers, a $10.5 million payment to the states, and lease balance reductions totaling $130 million."
$183.5M
Colorado and other states settled allegations that Acima deceptively advertised rent-to-own agreements, concealed markups and fees, and automatically placed consumers into more expensive 12-month payment plans. The settlement requires changes to Acima’s practices and provides lease forgiveness and restitution to Colorado consumers, as well as payment to the state.
A multistate coalition led in part by Virginia obtained a court ruling blocking the federal government from conditioning public safety grants on states’ acceptance of immigration-enforcement demands. The court declared the conditions unlawful and permanently enjoined their implementation or enforcement; the release reports no monetary penalty.
Virginia Attorney General Jay Jones joined a bipartisan coalition of 45 attorneys general urging Congress to pass the Senate version of the Kids Online Safety Act. This is a legislative advocacy announcement, not an enforcement action; it references a separate $17 billion multistate settlement with Meta but does not provide its settlement date or impose a penalty in this announcement.
Virginia Attorney General Jay Jones joined a multistate coalition submitting a comment letter opposing proposed changes to the 2030 Census. The release describes a policy challenge, not a privacy enforcement action, and reports no fine or enforcement remedy.
Virginia’s Attorney General joined a multistate lawsuit challenging a federal Medicaid rule that made it harder for medically vulnerable people to qualify for exemptions from work requirements. The court found the definition of medical frailty unlawful, vacated that language, and issued a permanent injunction; the release does not state the court decision’s date, so the release date is used as a proxy.
$220.0M
General Motors agreed to a $220 million settlement with a coalition of 36 attorneys general over allegations that it sold consumers’ driver behavior and location data to third parties, including data brokers that resold it to insurers. The settlement reportedly requires consumer consent before collecting or disclosing driving and location data, and Virginia is to receive about $6.5 million.