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Colorado-led multistate settlement with Acima over rent-to-own practices

Acima Digital, LLCNovember 12, 2026Colorado Attorney General

Penalty Amount

$183,500,000

Summary

Colorado and other states settled allegations that Acima deceptively advertised rent-to-own agreements, concealed markups and fees, and automatically placed consumers into more expensive 12-month payment plans. The settlement requires changes to Acima’s practices and provides lease forgiveness and restitution to Colorado consumers, as well as payment to the state.

Remedy

Acima agreed to comply with the Colorado Rental Purchase Agreement Act and Colorado Consumer Protection Act, stop obstructing consumers who terminate agreements by returning merchandise, and refrain from reporting rental-purchase agreements to the three major credit reporting agencies for five years. It will provide $1.36 million in lease forgiveness to 1,229 Colorado consumers, pay $450,000 in restitution to 1,631 Colorado consumers, and pay $389,000 to Colorado.

Monetary PenaltyInjunctionConsumer Refunds

Contract Impact

Review customer-facing rental-purchase agreements, checkout flows, and marketing terms to ensure they clearly disclose the cash price, markups, fees, total payment obligation, and consequences of defaulting into a longer payment term; avoid describing rent-to-own arrangements as traditional credit where that may mislead consumers. Check customer cancellation and merchandise-return provisions for clear, penalty-free termination rights, and review credit-reporting permissions and restrictions, including any applicable prohibition period. Vendor and servicing agreements should allocate responsibility for accurate disclosures, delivery and damaged-goods handling, repairs, complaint escalation, consumer remediation, and records needed to administer restitution or lease forgiveness; employee sales scripts and incentives should also be checked for consistency with these terms.

Contract Search Terms

total cost and fee disclosurepayment term and default disclosureconsumer cancellation rightsreturn of merchandise procedurecredit reporting restrictionslate delivery and damaged goods obligationsleased merchandise repair obligationsconsumer restitution and lease forgiveness

Laws Cited

Colorado Rental Purchase Agreement ActColorado Consumer Protection Act

Violation Types

Entity Details

Entity

Acima Digital, LLC

Industry

Financial Services

Multistate Coalition

Attorneys General of Alaska, Arizona, Arkansas, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Minnesota, Nebraska, New Hampshire, New Jersey, Nevada, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming

Official Sources

Source Evidence

Entity Name
"Acima Digital, LLC"
Fine Amount
"$183.5 million settlement"
Laws Cited
"Comply with the Colorado Rental Purchase Agreement Act."
Laws Cited
"Comply with the Colorado Consumer Protection Act."
Violation Types
"Acima obstructed their attempt to terminate their rental-purchase agreements without penalty by returning their merchandise to Acima."
Violation Types
"consumers were automatically defaulted into the maximum 12-month term"

Related Enforcement Actions

VA

Acima Digital, LLC

$10.5M

Virginia and 42 other states reached a settlement with Acima Digital, LLC and its parent over allegedly deceptive rent-to-own advertising, pricing, electronic agreement execution, and servicing practices. The $183.5 million settlement includes restitution, a payment to the states, lease balance reductions, and injunctive terms addressing those practices.

CO

Family Dollar Stores, LLC

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Colorado and other states reached a settlement with Family Dollar after finding that customers were charged more at checkout than prices advertised or shown on shelves. The settlement calls for consumer restitution and discounts, a Colorado payment, and requirements for pricing controls, assessments, reporting, and consumer notices.

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