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Colorado AG issues advisory on e-bike marketing and labeling

Online retailers (not specifically named)October 12, 2026Colorado Attorney General

Summary

Colorado Attorney General Phil Weiser issued a public advisory explaining that e-bikes must meet statutory class requirements and that retailers must clearly disclose what they are selling. The advisory warns that marketing a higher-powered electric vehicle as an e-bike without required disclosures may violate state consumer protection law; it announces no penalty or binding remedy.

Remedy

No monetary penalty or binding remedy was imposed; this is a public advisory.

Contract Impact

Review vendor, supplier, and distribution agreements for clear allocation of responsibility for accurate product classifications, specifications, online listings, and legally required disclosures. Require manufacturers and suppliers to provide current, substantiated performance data and safety warnings, and require retailers or marketplace partners to review listings and promptly correct misleading claims. Consider warranties, indemnification, audit or records-access rights, and notice obligations for regulatory inquiries or product mislabeling; customer-facing sales terms and product pages should consistently disclose applicable limits and classifications.

Contract Search Terms

product classification and labelingproduct marketing representationsmandatory product disclosuresproduct specifications and performance claimsretailer compliance with consumer protection lawsonline product listing reviewmanufacturer-to-retailer product informationproduct safety warnings and limitations

Laws Cited

Colorado Consumer Protection ActHB25-1197

Violation Types

Entity Details

Entity

Online retailers (not specifically named)

Industry

Retail

Official Sources

Source Evidence

Entity Name
"If an online retailer markets a product as an “e-bike,”"
Laws Cited
"Colorado Consumer Protection Act"
Laws Cited
"HB25-1197"
Violation Types
"marketing them as e-bikes without the proper disclaimers or limitations is a violation of state consumer protection laws."
Event Date
"Oct. 12, 2026"

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