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FTC Takes Historic Action Against Multilevel Marketing Operator Amway for Unfair and Deceptive Business Practices

Amway Corp.September 17, 2026Federal Trade Commission

Penalty Amount

$225,000,000

Summary

The FTC and the state of Washington filed a joint complaint and proposed stipulated order requiring Amway Corp. and two affiliates—World Wide Group, L.L.C. (WWG) and Leadership Team Development Inc. (LTD)—to pay a $225 million judgment, the largest monetary recovery ever obtained from an MLM in an FTC action, over allegations that they used deceptive earnings claims and unfair tactics to recruit Independent Business Owners. The complaint alleges the companies falsely promised substantial income and recruitment success, pressured IBOs to buy products they could not resell, and instructed IBOs to falsely report sales. Nearly all of the judgment will be used as redress for IBOs who lost money, and the proposed order imposes structural reforms including a 70% resale requirement, independent audits of sales records, and a ban on approved providers charging new IBOs for first-year training.

Remedy

A $225 million judgment, nearly all of which will be paid as redress to IBOs recruited by WWG and LTD who lost money. The proposed order further requires: IBOs to resell at least 70% of products purchased from Amway each month; substantially reduced recruiter compensation when recruits buy products without reselling them; prompt reporting of all customer sales at actual prices with receipts sent to customers; termination of IBOs who fake sales or teach others to do so; regular independent outside audits of Amway's sales records; mandatory training for IBOs before they may recruit; and a prohibition on approved providers, including WWG and LTD, charging new IBOs for any training or services during their first year.

Monetary PenaltyConsumer RefundsInjunctionCompliance ProgramAudit RequirementReporting Requirements

Contract Impact

This is a consumer protection action targeting deceptive earnings claims and multilevel marketing practices rather than a data privacy matter, but it carries significant contract implications for any company operating direct selling, affiliate, or 'approved provider' networks. In-house teams should review approved provider, affiliate, and training-vendor agreements for clauses governing: representations about earnings or income potential and substantiation requirements; approval and content-control rights over third-party training materials and marketing; sales-reporting and record-keeping obligations paired with audit rights (the order mandates regular independent outside audits); compensation structures tied to verified retail resale rather than internal or recruit purchases; termination rights for participants who falsify sales or induce others to do so; and restrictions on fees that providers may charge new recruits. Recruit- and customer-facing terms should include clear income disclaimers, and indemnification provisions should ensure channel partners bear liability for their own deceptive representations and any resulting regulatory penalties.

Contract Search Terms

earnings claimsincome representationsapproved provider agreementtraining materialssales reportingaudit rightsresale requirementrecruiter compensationnew recruit feesdeceptive advertising

Laws Cited

15 U.S.C. 45

Violation Types

Entity Details

Entity

Amway Corp.

Industry

Retail

Multistate Coalition

Official Sources

Source Evidence

Entity Name
"Amway Corp., one of the largest multilevel marketing companies in the U.S., and two of its affiliates—World Wide Group, L.L.C. (WWG) and Leadership Team Development Inc. (LTD)—will pay $225 million"
Fine Amount
"Proposed order will require Amway and two of its affiliates to pay $225 million, the largest monetary recovery ever collected from an MLM in an FTC action"
Fine Amount
"imposes a $225 million judgment, nearly all of which will go to IBOs recruited by WWG and LTD who lost money."
Laws Cited
"use unfair and deceptive tactics to recruit members to its direct selling and multilevel marketing opportunity"
Violation Types
"deceptive and unfair tactics, including misrepresentations about likely earnings, to incentivize and pressure IBOs to buy Amway products they don't want"
Violation Types
"Falsely telling IBOs that they are likely to earn substantial income, exceeding $40,000 a year"

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