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FTC Warns 97 Auto Dealership Groups Over Deceptive Pricing

97 Auto Dealership GroupsMarch 13, 2026Federal Trade Commission

Summary

Consumer fraud and advertising enforcement action where the FTC sent warning letters to 97 auto dealership groups for deceptive pricing practices, such as advertising prices that exclude mandatory fees, misleading consumers about total costs. The letters stress the need for truthful and transparent pricing in the automotive industry.

Remedy

No formal remedies imposed; the FTC issued warning letters urging dealers to ensure advertised prices include all mandatory fees and to review practices for compliance with the FTC Act.

Contract Impact

In-house legal teams at automotive dealerships should review all advertising vendor agreements and consumer sales contracts to ensure compliance with FTC pricing rules. Vendor agreements with marketing firms must include clauses requiring all mandatory fees to be included in advertised vehicle prices, clear disclosure of rebate eligibility requirements, and prohibitions on conditioning prices on dealer financing. Customer sales contracts should be audited to confirm final prices match advertised rates with no undisclosed charges, and internal compliance policies should mandate regular review of marketing materials against FTC Act standards.

Contract Search Terms

advertised price totalmandatory fee inclusionrebate eligibility criteriadown payment disclosurefinancing contingency clauseunavailable vehicle advertisinghidden fee prohibitionpricing compliance

Laws Cited

FTC Act

Violation Types

Entity Details

Entity

97 Auto Dealership Groups

Also known as: Auto Dealership Groups

Industry

Automotive

Official Sources

Source Evidence

Entity Name
"to 97 auto groups nationwide"
Laws Cited
"compliance with the FTC Act and other rules"
Violation Types
"advertising a price that does not reflect all required fees,"

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