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FTC Settles with OkCupid Operators and Match Group Americas Over Unauthorized User Data Sharing

Humor Rainbow, Inc. and Match Group AmericasMarch 30, 2026Federal Trade Commission

Consumers Affected

3,000,000

Summary

The FTC settled with Humor Rainbow, Inc. (operator of OkCupid) and Match Group Americas over allegations that OkCupid deceived users by sharing personal data including photos and location information with an unauthorized third party, contrary to its privacy policy promises to inform users and provide opt-out opportunities. The settlement permanently prohibits the companies from misrepresenting their data collection, use, disclosure, and privacy control practices. No monetary penalty was imposed.

Remedy

The companies are permanently enjoined from misrepresenting any aspects of their personal data collection, use, disclosure, protection, or deletion practices, the purpose of such processing, or the functionality of their privacy controls and consumer options under state privacy laws. No monetary penalty was imposed.

InjunctionConsent Decree

Contract Impact

In-house legal teams should review data processing and sharing clauses in vendor, customer, and partner agreements to ensure they align with public privacy policy promises, particularly regarding third-party data sharing and opt-out rights. Vendor agreements must include explicit restrictions on how shared user data (including photos, geolocation, and demographic information) can be used, and require third parties to notify the company of any data use changes. Customer-facing privacy policies and associated terms of service should be audited to confirm that all representations about data sharing, opt-out mechanisms, and privacy controls are accurate and implemented in practice. Additionally, agreements with affiliates and investors should prohibit unauthorized data sharing based on non-business relationships, and include breach notification clauses requiring prompt disclosure of any unauthorized data disclosures.

Contract Search Terms

third party data sharingopt-out mechanismprivacy policy representationsgeolocation datadata use restrictionscontractual data protectionsprivacy warranty

Violation Types

Entity Details

Entity

Humor Rainbow, Inc. and Match Group Americas

Industry

Social Media

Official Sources

Source Evidence

Event Date
"March 30, 2026"
Entity Name
"OkCupid, operated by Dallas-based Humor Rainbow, Inc., and Match Group Americas, which provides services for Humor Rainbow, will be prohibited from misrepresenting its privacy policies."
Event Type
"As part of a settlement, OkCupid, operated by Dallas-based Humor Rainbow, Inc., and Match Group Americas, which provides services for Humor Rainbow, will be prohibited from misrepresenting its privacy policies."
Violation Types
"OkCupid gave an unauthorized third party access to the personal data of millions of OkCupid users in violation of its privacy policies."
Violation Types
"its privacy policy at the time claimed it may share personal information with service providers, business partners, other entities within its family of businesses or when it informed consumers about such data sharing and gave consumers the chance to opt out. Despite these promises, OkCupid shared users’ personal data with a third party—even though it was not a service provider, business partner, or family affiliate—and did not inform consumers or give them the chance to opt out of such sharing."
Violation Types
"sharing their personal information, including photos and location information, with an unrelated third party"

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