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CT AG Settles with Publicis for $350M Over Opioid Marketing Role

Publicis HealthFebruary 1, 2024Connecticut Attorney General

Penalty Amount

$350,000,000

Summary

Connecticut Attorney General announced a $350 million national settlement with Publicis Health for its role in the opioid epidemic. Publicis will pay the settlement, disclose internal documents, and cease accepting opioid-related client work. Connecticut will receive nearly $4.44 million from the settlement.

Remedy

Publicis must pay $350 million, disclose thousands of internal documents on a public website, and stop accepting client work related to opioid-based Schedule II or Schedule III narcotics.

Monetary PenaltyBan

Contract Impact

In-house legal teams should review all vendor and marketing services agreements with healthcare, pharmaceutical, or medical clients. Focus on clauses governing client onboarding and due diligence, ethical marketing practices, document retention and production obligations, and termination for cause. Specific changes may include adding explicit prohibitions on accepting opioid or controlled substance-related clients, requiring disclosure of any historical work with opioid manufacturers, and enhancing compliance reporting and audit rights to prevent involvement in harmful or unlawful marketing campaigns.

Contract Search Terms

marketing services agreementclient acceptance policyethical marketing clausedocument retention scheduleprohibited client work addendumopioid-related services restrictioncompliance certification requirementdisclosure of prior engagements

Violation Types

Entity Details

Entity

Publicis Health

Also known as: Publicis

Industry

Advertising

Multistate Coalition

Official Sources

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