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FTC Issues COPPA Policy to Incentivize Age Verification Technologies

Operators of General Audience and Mixed Audience Sites and ServicesFebruary 25, 2026Federal Trade Commission

Summary

The FTC issued a policy statement announcing that it will not enforce the COPPA Rule against website and online service operators that use age verification technologies solely to determine user age, provided they comply with conditions such as limiting data use, ensuring security, and providing clear notice. This policy aims to incentivize age verification tools to protect children online.

Remedy

Operators must not use age verification data for any other purpose, retain it only as necessary, disclose it only to secure third parties, provide clear notice to parents and children, employ reasonable security safeguards, and ensure the age verification method is accurate.

Compliance ProgramCorrective Notice

Contract Impact

In-house legal teams should review vendor agreements for age verification services, customer terms of service for websites using such tools, and data processing addendums. Focus on clauses defining data collection purposes, ensuring age data is used solely for age determination without secondary uses like marketing. Examine data sharing restrictions, security obligations (e.g., encryption), notice provisions informing users about age verification, and data retention schedules. Contracts may need amendments to explicitly limit age data use, enhance security requirements, and update privacy notices to reflect COPPA-compliant age verification practices.

Contract Search Terms

age verification technologyverifiable parental consentdata minimizationsole purpose limitationdata security measuresclear noticeCOPPA Rule compliancechildren's personal informationdata use restrictionsparental consent mechanisms

Laws Cited

Violation Types

Entity Details

Entity

Operators of General Audience and Mixed Audience Sites and Services

Also known as: Online Service Operators

Industry

Technology

Official Sources

Source Evidence

Entity Name
"operators of general audience sites and services and mixed audience sites and services"
Laws Cited
"Children’s Online Privacy Protection Act (COPPA)"
Laws Cited
"COPPA Rule"
Violation Types
"collecting, using, or disclosing personal information collected from a child under 13"

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