The FTC issued a policy statement announcing that it will not enforce the COPPA Rule against website and online service operators that use age verification technologies solely to determine user age, provided they comply with conditions such as limiting data use, ensuring security, and providing clear notice. This policy aims to incentivize age verification tools to protect children online.
Operators must not use age verification data for any other purpose, retain it only as necessary, disclose it only to secure third parties, provide clear notice to parents and children, employ reasonable security safeguards, and ensure the age verification method is accurate.
In-house legal teams should review vendor agreements for age verification services, customer terms of service for websites using such tools, and data processing addendums. Focus on clauses defining data collection purposes, ensuring age data is used solely for age determination without secondary uses like marketing. Examine data sharing restrictions, security obligations (e.g., encryption), notice provisions informing users about age verification, and data retention schedules. Contracts may need amendments to explicitly limit age data use, enhance security requirements, and update privacy notices to reflect COPPA-compliant age verification practices.
Entity
Operators of General Audience and Mixed Audience Sites and Services
Also known as: Online Service Operators
Industry
TechnologyOfficial Press Release
https://www.ftc.gov/news-events/news/press-releases/2026/02/ftc-issues-coppa-policy-statement-incentivize-use-age-verification-technologies-protect-children
childrens online privacy protection rule coppa
https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa
age verification workshop
https://www.ftc.gov/news-events/events/2026/01/age-verification-workshop
enforcement policy statement promoting adoption age verifica
https://www.ftc.gov/legal-library/browse/enforcement-policy-statement-promoting-adoption-age-verification-technology
Federal Trade Commission Enforcement Page
https://www.ftc.gov/enforcement
"operators of general audience sites and services and mixed audience sites and services"
"Children’s Online Privacy Protection Act (COPPA)"
"COPPA Rule"
"collecting, using, or disclosing personal information collected from a child under 13"
The FTC rescinded its 2021 Policy Statement on Breaches by Health Apps and Other Connected Devices, which had purported to apply the Health Breach Notification Rule to health apps and connected devices that collect consumer health information. The rescission follows the Commission's 2024 update to the Health Breach Notification Rule, which already covers health apps and connected devices like fitness trackers, and implements an executive order directing agencies to eliminate obsolete guidance documents. No company was charged or penalized; this is a deregulatory action.
$12.0M
The FTC alleged that payment processor Humboldt Merchant Services knowingly processed payments for more than 1,000 shell merchant entities serving as fronts for fraudulent companies engaged in unauthorized billing scams, despite red flags including chargeback rates nearly 10 times higher than card-brand thresholds. Under the proposed stipulated order filed in the U.S. District Court for the Eastern District of Michigan, Humboldt will pay $12 million for consumer redress and is permanently banned from processing payments for merchants with a heightened risk of potential fraud.
$4.8M
The FTC charged Canada-based payment processor Nuvei Corporation and its subsidiaries with knowingly processing payments for fraudulent merchants, including more than $30 million in payments for the Reimage tech support scam from 2017 to 2023, as well as merchants making false earnings claims and impersonating government tax authorities. Under the stipulated order filed in the U.S. District Court for the District of Arizona, Nuvei will pay $4.85 million for consumer redress, is banned from serving tech support telemarketers, and must implement robust merchant screening and chargeback monitoring practices. Note: this is a payments-fraud facilitation action under the FTC Act and Telemarketing Sales Rule, not a data privacy violation.
The FTC announced a seven-day extension of the public comment period on its proposed enforcement policy statement regarding personalized pricing, pushing the deadline from Sept. 18, 2026 to Sept. 25, 2026. Personalized pricing refers to using personal data to set prices based on what the company believes an individual consumer is willing to spend. This is a procedural announcement about draft agency guidance, not an enforcement action against any company, and no entity was named, no violation found, and no penalty imposed.
Colorado Attorney General Phil Weiser joined the FTC and 22 state attorneys general in filing a lawsuit against Amazon for manipulating the auctions used to set advertising prices, replacing actual auction results with higher prices since 2019 and overcharging nearly 1.2 million U.S. advertising customers. The FTC estimates total improper surcharges from 2018 to 2026 exceed $20 billion, with costs ultimately passed to shoppers through higher prices. The states seek a permanent injunction and monetary relief; no penalty has been imposed yet as this is a newly filed complaint.
$930K
The FTC finalized orders requiring CMG Media Corporation (doing business as Cox Media Group), MindSift LLC, and 1010 Digital Works LLC to pay a total of $930,000 for falsely claiming they offered an AI-powered service that could target ads based on conversations captured from consumers' smart devices, and that consumers had opted into such targeting. The orders also prohibit the companies from making misrepresentations about their advertising services, voice data collection, and consumer consent.