The California Privacy Protection Agency (CalPrivacy) announced the creation of a Data Broker Enforcement Strike Force to investigate privacy violations by data brokers. The strike force will focus on compliance with the Delete Act's registration requirement and the CCPA, building on previous enforcement actions. This initiative aims to hold data brokers accountable and protect Californians' personal information.
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Data Brokers
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Data BrokerThe Federal Trade Commission (FTC) sent warning letters to 13 data brokers reminding them of their obligations under the Protecting Americans’ Data from Foreign Adversaries Act (PADFAA). PADFAA prohibits data brokers from selling or providing sensitive personal data about Americans to foreign adversaries such as China, Russia, Iran, and North Korea. The letters warn that violations could result in civil penalties of up to $53,088 per violation and urge companies to review their business practices for compliance.
CalPrivacy issued Enforcement Advisory No. 2025-01 to remind data brokers of their annual registration obligations under California's Delete Act, including disclosing all trade names and websites and registering independently rather than through a parent company. The advisory warns that failures to comply may result in administrative fines of $200 per day, plus fees and recovery costs. It also highlights the upcoming Delete Request and Opt-Out Platform (DROP) launching January 1, 2026.
The California Privacy Protection Agency (CalPrivacy) announced the creation of a Data Broker Enforcement Strike Force to investigate privacy violations by data brokers under the CCPA and Delete Act. The strike force will focus on compliance with registration requirements and other obligations, building on previous enforcement actions to increase accountability.
$376K
The California Privacy Protection Agency settled with Ford Motor Company for $375,703 after finding that Ford violated the CCPA by requiring email verification for opt-out requests, creating unnecessary friction. Ford must implement easier opt-out methods, conduct a website audit, and comply with global privacy controls.
$1.1M
The California Privacy Protection Agency settled with PlayOn Sports for $1.10 million over CCPA violations, including failing to provide adequate opt-out mechanisms and improperly tracking users, particularly students. The company must implement proper opt-out methods, improve disclosures, and comply with children's data consent requirements.
$45K
Datamasters, a data broker, failed to register with the California Data Broker Registry as required by the Delete Act. The company sold sensitive personal information including health conditions, age, race, and political views. As a result, it must pay a $45,000 fine and cease all sales of Californians' personal information.