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Enforcement ActionLow RiskMultistate

New Jersey and FTC Sue Dollar General Over Deceptive Pricing

Dollar General CorporationOctober 26, 2026New Jersey Attorney General

Summary

New Jersey, the FTC, and a coalition of 19 other states sued Dollar General, alleging that customers were repeatedly charged more at checkout than prices displayed on shelves, tags, and advertisements. The complaint alleges deceptive pricing practices and inadequate safeguards despite consumer complaints; the release does not describe a settlement, penalty, or other remedy imposed.

Contract Impact

Review vendor agreements for accurate and timely synchronization of shelf, advertised, and point-of-sale prices; clear responsibility for updating price files and tags; audit and inspection rights; and prompt correction and reimbursement of overcharges. Customer-facing terms and pricing policies should avoid disclaimers that conflict with displayed prices and should specify a process for handling pricing complaints and refunds. For employee agreements, training materials, and operating procedures, confirm responsibilities for price checks, escalation of recurring discrepancies, and documentation of corrective action. This action concerns alleged pricing practices, not a stated privacy violation, so the release does not support adding a privacy-specific contract requirement.

Contract Search Terms

advertised-price accuracypoint-of-sale price synchronizationprice-tag update procedurespricing audit rightsconsumer complaint escalationovercharge refund obligationspricing compliance representationsstore pricing inspection controls

Laws Cited

FTC ActGramm-Leach-Bliley ActNew Jersey Consumer Fraud Act

Violation Types

Entity Details

Entity

Dollar General Corporation

Industry

Retail

Multistate Coalition

Federal Trade CommissionAlabamaArizonaArkansasCaliforniaConnecticutFloridaIllinoisIowaKansasLouisianaMichiganMississippiNebraskaNorth CarolinaOhioOklahomaTennesseeUtahWisconsin

Official Sources

Source Evidence

Entity Name
"Dollar General Corporation"
Laws Cited
"FTC Act"
Laws Cited
"the Gramm-Leach-Bliley Act"
Laws Cited
"the New Jersey Consumer Fraud Act"
Violation Description
"for years Dollar General has routinely charged customers more at the register for food, cleaning supplies, and household staples than the prices displayed on shelves, price tags and advertisements"
Event Date
"In a complaint filed yesterday"

Related Enforcement Actions

FTC

Dollar General Corporation

The FTC and 20 states sued Dollar General, alleging that it repeatedly charged customers more at checkout than advertised prices and failed to correct the problem despite consumer complaints and corporate knowledge. The complaint alleges violations of federal and state laws; the case is pending, and the press release does not report a penalty or final remedy.

CT

Dollar General Corporation

Connecticut joined the FTC and attorneys general from 19 other states in suing Dollar General, alleging that it repeatedly charged customers more at checkout than prices displayed on shelves, tags, and advertisements. The complaint alleges years of overcharging and insufficient safeguards, but the release does not report a settlement, court order, or monetary penalty.

NJ

Character Technologies, Inc.

New Jersey joined a coalition of state attorneys general in filing a notice in Character Technologies, Inc.’s bankruptcy proceedings, raising concerns about the company’s safety and privacy practices and the sensitive conversations it holds, including those involving children and mental health. The states seek safeguards for consumers’ personal information in any sale or transfer of the company’s business or assets; the release does not report a fine or final finding of violations.

NJ

Trump Administration

A multistate coalition co-led by New Jersey won a federal court order rejecting the Trump Administration’s decision not to request funding for the CFPB. The order struck down that decision and directed the Administration to follow the law and fund the agency; no monetary penalty or privacy violation is described.

NJ

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NJ

Laboratory Corporation of America Holdings (LabCorp)

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Laboratory Corporation of America Holdings agreed to pay $2,287,455 to participating states and strengthen its security and vendor-management practices following an investigation into the 2019 breach at its debt-collection vendor, AMCA. The breach potentially exposed information of more than 27.5 million people nationwide, including sensitive information belonging to approximately 10.2 million LabCorp patients.