New Jersey Attorney General Matthew Platkin announced that New Jersey is joining a coalition of 22 states in suing Uber for deceptive practices related to its Uber One subscription service. The lawsuit alleges that Uber enrolled consumers without their knowledge and made cancellation extremely difficult, seeking restitution, penalties, and an injunction under New Jersey's Consumer Fraud Act and the Restore Online Shoppers' Confidence Act.
The lawsuit seeks restitution for affected consumers, monetary penalties, and an injunction to prohibit Uber from engaging in deceptive enrollment and cancellation practices.
In-house legal teams should review customer subscription agreements and terms of service for services like Uber One, focusing on clauses governing auto-renewal, cancellation procedures, enrollment consent, and billing transparency. Ensure these clauses comply with consumer fraud laws such as the New Jersey Consumer Fraud Act and the Restore Online Shoppers' Confidence Act, with clear, conspicuous disclosures to prevent deceptive practices. Changes may be needed to simplify cancellation processes, obtain explicit consent for enrollment, and eliminate hidden or difficult-to-navigate billing terms.
Entity
Uber Technologies, LLC, and Uber USA, LLC
Also known as: Uber
Industry
TechnologyOfficial Press Release
https://www.njoag.gov/attorney-general-platkin-announces-lawsuit-against-uber-for-consumer-protection-violations/
2025 1215 FTC et al v. Uber et al First Amended Complaint Re
http://www.njoag.gov/wp-content/uploads/2025/12/2025-1215_FTC-et-al-v.-Uber-et-al-First-Amended-Complaint-Redacted-Public.pdf
New Jersey Attorney General Enforcement Page
https://www.njoag.gov/about/divisions-and-offices/division-of-consumer-affairs/
"Uber Technologies, LLC, and Uber USA, LLC"
"violations of New Jersey’s Consumer Fraud Act and the federal Restore Online Shoppers’ Confidence Act"
"consumers were enrolled in the service without their knowledge"
"consumers have gone through as many as 23 screens"
$18.0M
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$45.0M
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