CPPAGuidance
California Privacy Protection Agency
The California Privacy Protection Agency (CPPA) issued an enforcement advisory clarifying that dark patterns—user interfaces that subvert consumer autonomy in making privacy choices—violate the California Consumer Privacy Act (CCPA). The advisory emphasizes that businesses must present opt-out options clearly and symmetrically, focusing on the effect rather than intent. It directs consumers to report suspected violations and provides resources for businesses to comply.
LowDark Patterns