NYInvestigation
Instacart
New York Attorney General Letitia James sent a letter to Instacart demanding information about its use of algorithmic pricing, after a study found users were charged up to 23% more for identical products. The AG warned that Instacart’s pricing disclosures are non-compliant with New York’s Algorithmic Pricing Disclosure Act, which requires prominent notices near product prices when personal data is used to set prices. Instacart must provide details on its pricing experiments, automated tools, and compliance efforts with the state’s disclosure requirements.
LowSurveillance PricingNotice Failure