Penalty Amount
$55,800
The California Privacy Protection Agency (CPPA) settled with data broker Key Marketing Advantage, LLC for failing to register and pay fees under the Delete Act. KMA will pay $55,800 and comply with injunctive terms, including covering attorney fees for non-compliance. This is the fifth enforcement action in CPPA's sweep against unregistered data brokers.
KMA must pay a $55,800 fine and adhere to injunctive terms, including paying the Enforcement Division's attorney fees and costs resulting from any future non-compliance.
Entity
Key Marketing Advantage, LLC
Also known as: Key Marketing Advantage
Industry
Data Broker$56K
The California Privacy Protection Agency settled with data broker Key Marketing Advantage, LLC for failing to register and pay fees under the Delete Act. KMA will pay $55,800 and agree to injunctive terms. This is the fifth enforcement action in a sweep against unregistered data brokers.
$376K
The California Privacy Protection Agency settled with Ford Motor Company for $375,703 after finding that Ford violated the CCPA by requiring email verification for opt-out requests, creating unnecessary friction. Ford must implement easier opt-out methods, conduct a website audit, and comply with global privacy controls.
$1.1M
The California Privacy Protection Agency settled with PlayOn Sports for $1.10 million over CCPA violations, including failing to provide adequate opt-out mechanisms and improperly tracking users, particularly students. The company must implement proper opt-out methods, improve disclosures, and comply with children's data consent requirements.
$45K
Datamasters, a data broker, failed to register with the California Data Broker Registry as required by the Delete Act. The company sold sensitive personal information including health conditions, age, race, and political views. As a result, it must pay a $45,000 fine and cease all sales of Californians' personal information.
$57K
The California Privacy Protection Agency fined ROR Partners LLC $56,600 for failing to register as a data broker under the Delete Act. The marketing firm sold custom audience lists built from consumer data without registration, highlighting that businesses collecting and selling personal information must comply with data broker requirements.
The California Privacy Protection Agency (CalPrivacy) announced the creation of a Data Broker Enforcement Strike Force to investigate privacy violations by data brokers. The strike force will focus on compliance with the Delete Act's registration requirement and the CCPA, building on previous enforcement actions. This initiative aims to hold data brokers accountable and protect Californians' personal information.