Court Rules
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Consent DecreeCritical Risk

FTC and DOJ Fine Amazon $25M for COPPA Violations Over Alexa Children's Data

Amazon.com, Inc.May 31, 2023Federal Trade Commission

Penalty Amount

$25,000,000

Summary

The FTC and DOJ charged Amazon with violating COPPA by indefinitely retaining children's Alexa voice recordings and failing to honor parents' deletion requests. Under a proposed consent decree, Amazon must pay $25 million, delete children's data, and implement privacy safeguards.

Remedy

Amazon is required to pay a $25 million civil penalty, delete inactive child accounts and voice recordings, prohibit using deleted data for algorithm training, notify users about the action and its practices, and implement a privacy program for geolocation data.

Monetary PenaltyData DeletionInjunctionCompliance ProgramCorrective Notice

Contract Impact

In-house legal teams should review all vendor and customer agreements, particularly those involving voice assistant services, IoT devices, or any child-directed products/services. Focus on clauses governing data retention, deletion processes, parental consent mechanisms, and data use for algorithm training. Specific attention is needed for provisions that allow indefinite storage of children's voice/geolocation data, restrict parental deletion rights, or permit internal data reuse. Contracts may require amendments to mandate automatic deletion after a short period, implement verifiable parental consent workflows, prohibit using children's data for model training, and establish clear audit rights for compliance with COPPA's data minimization and deletion requirements.

Contract Search Terms

children's data deletion request processvoice recording retention policyparental consent mechanismdata deletion verification proceduregeolocation data handling for minorsCOPPA compliance clausedata retention schedule for children's dataalgorithm training data sourcevoice assistant privacy settingsdata minimization requirement

Laws Cited

COPPA

Violation Types

Entity Details

Entity

Amazon.com, Inc.

Also known as: Amazon

Industry

Technology

Official Sources

Source Evidence

Entity Name
"Amazon"
Fine Amount
"pay a $25 million civil penalty"
Laws Cited
"Children’s Online Privacy Protection Act Rule (COPPA Rule)"
Violation Types
"kept children’s recordings indefinitely"

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