Penalty Amount
$100,000
The FTC charged Easy Healthcare Corporation, operator of the Premom fertility app, with deceiving users by sharing their sensitive health data with third parties for advertising without consent and failing to notify breaches as required by the Health Breach Notification Rule. Under a proposed consent decree, the company will pay a $100,000 civil penalty, be barred from sharing health data for advertising, and must implement privacy and security measures.
Easy Healthcare must pay a $100,000 civil penalty, is permanently prohibited from sharing user personal health data with third parties for advertising, must obtain user consent before sharing for other purposes, retain data only as necessary, seek deletion of shared data, send consumer notices, and implement comprehensive security and privacy programs.
In-house legal teams should review all agreements involving the handling of consumer health data, including vendor contracts (with analytics/ad partners like AppsFlyer and Google), customer terms of service/privacy policies for the Premom app, and any data processing agreements. Key clauses to scrutinize are: data sharing/licensing provisions (to ensure no authorization for advertising use), consent mechanisms (to verify explicit, informed consent for health data processing), breach notification requirements (to confirm compliance with the Health Breach Notification Rule's timelines and content), data retention and deletion terms, and security obligation clauses. Changes likely needed include: adding explicit prohibitions on using health data for advertising, implementing granular consent options for health data sharing, updating breach notification procedures to meet HBNR standards, and strengthening security and audit rights.
Entity
Easy Healthcare Corporation
Also known as: Easy Healthcare
Industry
HealthcareOfficial Press Release
https://www.ftc.gov/news-events/news/press-releases/2023/05/ovulation-tracking-app-premom-will-be-barred-sharing-health-data-advertising-under-proposed-ftc
2023186easyhealthcarestipulatedorder
https://www.ftc.gov/system/files/ftc_gov/pdf/2023186easyhealthcarestipulatedorder.pdf
2023186easyhealthcarecomplaint
https://www.ftc.gov/system/files/ftc_gov/pdf/2023186easyhealthcarecomplaint.pdf
Federal Trade Commission Enforcement Page
https://www.ftc.gov/enforcement
"Easy Healthcare Corporation"
"will pay a $100,000 civil penalty"
"Health Breach Notification Rule"
"The Federal Trade Commission charged that the developer of the fertility app Premom deceived users by sharing their sensitive personal information with third parties, including two China-based firms, disclosed users’ sensitive health data to AppsFlyer and Google, and failed to notify consumers of these unauthorized disclosures in violation of the Health Breach Notification Rule (HBNR)."
$100K
Connecticut, Oregon, and the District of Columbia reached a $100,000 settlement with Easy Healthcare Corporation, the operator of the Premom ovulation tracking app, for sharing sensitive user health and location data with third parties without appropriate disclosures or user consent. The settlement requires the company to implement comprehensive privacy and security programs, obtain consent before sharing health or location data, and provide users with a method to delete their personal information.
The FTC rescinded its 2021 Policy Statement on Breaches by Health Apps and Other Connected Devices, which had purported to apply the Health Breach Notification Rule to health apps and connected devices that collect consumer health information. The rescission follows the Commission's 2024 update to the Health Breach Notification Rule, which already covers health apps and connected devices like fitness trackers, and implements an executive order directing agencies to eliminate obsolete guidance documents. No company was charged or penalized; this is a deregulatory action.
$12.0M
The FTC alleged that payment processor Humboldt Merchant Services knowingly processed payments for more than 1,000 shell merchant entities serving as fronts for fraudulent companies engaged in unauthorized billing scams, despite red flags including chargeback rates nearly 10 times higher than card-brand thresholds. Under the proposed stipulated order filed in the U.S. District Court for the Eastern District of Michigan, Humboldt will pay $12 million for consumer redress and is permanently banned from processing payments for merchants with a heightened risk of potential fraud.
$4.8M
The FTC charged Canada-based payment processor Nuvei Corporation and its subsidiaries with knowingly processing payments for fraudulent merchants, including more than $30 million in payments for the Reimage tech support scam from 2017 to 2023, as well as merchants making false earnings claims and impersonating government tax authorities. Under the stipulated order filed in the U.S. District Court for the District of Arizona, Nuvei will pay $4.85 million for consumer redress, is banned from serving tech support telemarketers, and must implement robust merchant screening and chargeback monitoring practices. Note: this is a payments-fraud facilitation action under the FTC Act and Telemarketing Sales Rule, not a data privacy violation.
The FTC announced a seven-day extension of the public comment period on its proposed enforcement policy statement regarding personalized pricing, pushing the deadline from Sept. 18, 2026 to Sept. 25, 2026. Personalized pricing refers to using personal data to set prices based on what the company believes an individual consumer is willing to spend. This is a procedural announcement about draft agency guidance, not an enforcement action against any company, and no entity was named, no violation found, and no penalty imposed.
Colorado Attorney General Phil Weiser joined the FTC and 22 state attorneys general in filing a lawsuit against Amazon for manipulating the auctions used to set advertising prices, replacing actual auction results with higher prices since 2019 and overcharging nearly 1.2 million U.S. advertising customers. The FTC estimates total improper surcharges from 2018 to 2026 exceed $20 billion, with costs ultimately passed to shoppers through higher prices. The states seek a permanent injunction and monetary relief; no penalty has been imposed yet as this is a newly filed complaint.